Senior Copywriter - International Marketing

Job Description

We're Hiring | Senior Copywriter

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Location: Mumbai – Marol

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Experience: 3+ years

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CTC: Up to 9 LPA

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At upGrad, we're looking for a Senior Copywriter who can craft compelling stories, drive performance, and shape our brand voice across platforms. If you enjoy blending creativity with impact, this role is for you.

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What You'll Do

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• Write compelling copy for social media, email campaigns, performance ads, influencer content & offline marketing

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• Translate brand strategy and audience insights into high-impact storytelling

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• Collaborate closely with design, marketing, and business teams

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• Lead ideation and contribute to creative concepts & campaign planning

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• Conduct research to deeply understand products, users, and messaging

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• Manage multiple projects end-to-end while meeting quality and timelines

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• Optimize copy using feedback, data, and performance insights

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• Mentor junior writers and uphold content quality benchmarks

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What We're Looking For

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• Exceptional command over English language, grammar & nuance

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• Ability to adapt tone and style across platforms and funnel stages

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• Strong conceptual thinking with a performance-driven mindset

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• High attention to detail and comfort in fast-paced environments

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• Strong understanding of social media marketing & performance copywriting

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• Experience working with cross-functional teams

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Requirements

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• Bachelor's degree in English, Journalism, Marketing, Communications, or related field

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• 3+ years of experience in copywriting, content, or brand marketing

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Why upGrad?

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Work on high-impact campaigns at scale and shape a brand that influences millions of learners.

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Interested?

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Apply now or DM with your resume + portfolio.