Search Engine Optimization Specialist

Qualifications ● 5–8 years in SEO, preferably in B2B, SaaS, or consulting environments ● Proven experience in driving measurable pipeline or revenue via SEO ● Strong hands-on experience across: ○ Technical SEO ○ On-page & off-page SEO ○ Content strategy ● Experience with AI-assisted SEO workflows and automation tools ● Familiarity with programmatic SEO and large-scale content systems ● Experience with cloud platforms or automation frameworks is a plus You’ll work on: ● Cutting-edge AI SEO convergence (programmatic, Agentic workflows) ● High-impact global campaigns across North America and Europe ● A culture that values ownership, speed, and intellectual curiosity Requirements Key Responsibilities 1. SEO Strategy & Revenue Alignment ● Build and execute a global SEO strategy aligned to a $35M revenue pipeline target (2026) ● Identify high-intent keyword clusters across services, solutions, and migration-led growth pages ● Own organic contribution to pipeline, not just traffic metrics 2. Core SEO Execution (Foundational Excellence) This is where consistency beats cleverness. ● Conduct comprehensive keyword research (short-tail, long-tail, intent-driven clustering) ● Perform on-page optimization: ○ Meta titles, descriptions, headers ○ Keyword placement and semantic optimization ○ Content structure and readability ● Manage technical SEO hygiene: ○ Crawl ability, indexing, XML sitemaps, robots.txt ○ Core Web Vitals and page speed optimization ○ Fixing broken links, redirects, canonical issues ● Execute internal linking strategies to improve authority flow and discover-ability ● Perform regular SEO audits and implement fixes proactively ● Monitor rankings, traffic, and engagement metrics using SEO tools 3. AI-Driven & Programmatic SEO ● Design and deploy programmatic SEO frameworks using AI workflows ● Implement SEO GEO scripting using Claude Code or equivalent tools to scale content and optimization ● Build systems for high-volume page generation with quality control 4. Automation & Cloud-Driven SEO Operations ● Leverage cloud automation to streamline SEO workflows (audits, reporting, publishing) ● Build repeatable pipelines for: ○ Content production ○ Internal linking ○ Technical SEO checks ● Focus on efficiency and scale over manual execution 5. Content Strategy & Optimization ● Partner with content teams to develop SEO-driven content calendars ● Optimize existing content for: ○ Improved rankings ○ Higher engagement and conversions ● Ensure alignment with search intent across the funnel (TOFU, MOFU, BOFU) ● Drive content refresh and pruning strategies 6. Experimentation at Scale ● Run small-scale SEO experiments rapidly, then scale winning strategies ● Test: ○ Content formats ○ SERP features ○ AI-generated vs human-assisted content ● Establish a continuous optimization loop 7. Authority Building & Link Growth Engine ● Own and scale: ○ Link insertions ○ Guest posting programs ○ Link exchanges and partnerships ● Conduct backlink audits and disavow toxic links where necessary ● Manage and grow inbound requests for collaborations and paid placements ● Build a sustainable backlink acquisition engine that compounds over time 8. Global Brand Expansion ● Strengthen Kanerika’s search visibility in the U.S. and Europe ● Localize and optimize content for regional search behavior and intent ● Position Kanerika as a thought leader in data, AI, and analytics 9.

Analytics, Reporting & Insights ● Track and report on: ○ Organic traffic ○ Keyword rankings ○ Conversion rates and pipeline contribution ● Use tools like: ○ Google Analytics ○ Google Search Console ○ SEO platforms (Ahrefs, SEMrush, etc.) ● Translate data into actionable insights and strategy adjustments 10. Team Leadership & Mentorship ● Mentor and coach junior SEO resources ● Establish SOPs and quality benchmarks ● Operate as a hands-on leader (player-coach mindset) 11. Thought Leadership & Continuous Learning ● Stay ahead by actively following SEO and AI thought leaders ● Bring in new ideas from: ○ AI search evolution ○ Algorithm shifts ○ Emerging tooling ecosystems What We’re Looking For Someone who respects the basics—but doesn’t stop there. ● Meticulous with fundamentals, but always thinking ahead ● Experimental and data-driven ● Industrious and execution-focused ● Able to balance precision with speed ● Comfortable operating in a world where SEO is rapidly evolving with AI