Search Engine Optimization Executive

We’re Hiring: Search Engine Optimization Executive (E-commerce / Shopify) Location: Civil Lines, Jaipur Work Mode - On Site Salary - 25k About Trumpet Media : Trumpet Media is a results-driven digital marketing & web development agency with a strong presence in Jaipur and Bangalore . We specialize in building high-impact websites and executing 360° digital marketing strategies for fast-growing D2C brands . We’ve worked with influential brands like Uber, Swiggy, and leading designer labels , helping them scale visibility, optimize customer journeys, and drive revenue through data-backed creativity and innovation .

Role Overview : We’re looking for a passionate SEO Executive with hands-on experience in Shopify SEO and e-commerce optimization . This role is ideal for someone who understands how search, content, UX, and conversions come together in fashion, jewellery, and lifestyle brands. Responsibilities Shopify SEO Mastery - Understanding Shopify URL structure & limitations (e.g., /collections/, /products/) - Optimizing product & collection pages for search - Handling duplicate content issues with tags/filters - Leveraging metafields for SEO content - Working with apps like Plug In SEO, SEO Manager, Schema Plus Ecommerce On-Page SEO - Product keyword research (high intent, long-tail) - Optimizing product titles, meta descriptions & alt text - Building internal linking across categories, blogs, and products - Creating compelling, SEO-friendly product descriptions - Managing seasonal content (e.g., drops, new arrivals) Jewellery/Apparel-Specific SEO - Targeting luxury vs. fast fashion keywords appropriately - Understanding searcher psychology in aesthetic-based shopping - Optimizing for style guides, material keywords (e.g., “18K gold”, “linen dresses”) - Using rich snippets and schema (e.g., for price, availability, ratings) Content & Blog Strategy - Creating cluster content around fashion trends, care guides, and styling tips - Driving TOFU traffic via blogs (e.g., “How to style layered necklaces”) - Keyword mapping blog posts to buyer personas - Integrating influencer content or UGC into blog strategy Mobile SEO & UX - Shopify speed optimization (especially on mobile) - CRO for mobile-first product and collection pages - Lazy loading & image compression - Mobile-first indexing best practices Technical SEO for Shopify - Page speed improvement using Shopify-native techniques - Fixing crawl errors and redirects - Handling faceted navigation & canonical tags - Understanding how to work around Shopify's platform restrictions Backlink Building for D2C Brands - Fashion & lifestyle PR outreach - Influencer link-building and brand mentions - Leveraging press features in high-authority sites (Vogue, GQ, etc.) Analytics & Performance Tracking - Google Search Console & GA4 analysis - Conversion rate SEO tracking (revenue per visitor) - UTM tracking for campaign-specific performance - Shopify reports + external dashboards (Looker Studio)