Sales Development Representative
CleverCards
Job Description
CleverCards is a dynamic company focused on providing innovative solutions in the payments and fintech landscape. Our mission is to empower businesses with seamless financial tools while fostering a culture of collaboration, growth, and inclusivity.
About the Role
We are seeking a motivated and self-directed individual to join our team as an outbound Sales Development Representative (SDR). This role is crucial in building our outbound pipeline and ensuring a swift response to inbound leads, ultimately driving qualified meetings for our Account Executives (AEs).
Responsibilities
- Build outbound pipeline for the AE team — Research, prioritise, and open conversations across CleverCards' target territory through multi‑channel outbound: calls, email, and LinkedIn. This is a volume role with a quality bar — the output is qualified meetings in AE calendars, not activity for its own sake.
- Own speed-to-lead on inbound — Pick up, qualify, and route every inbound lead — web enquiries, campaign responders, and leads captured by our AI voice agent — within minutes, not hours. Inbound interest decays fast; treating a warm lead like a cold one is how pipeline dies.
- Qualify hard, book real meetings — Apply consistent qualification criteria before anything reaches an AE: right company profile, right stakeholder, a real problem worth solving. A booked meeting that no‑shows or dies in discovery is not a result.
- Find the pain, note the power — In most accounts the friction sits with a payroll or HR administrator, while sign‑off sits with an HR Director, CFO, or founder. Learn to spot both from the first call, and pass that map to the AE so the deal starts with a head start.
- Turn insight into openers — Take the benchmark data, savings figures, and peer evidence Marketing produces and turn it into outreach that lands with a specific person at a specific company — not a generic sequence blasted at a list.
- Keep HubSpot clean as you go — Every touch logged, every lead in the right stage, every record accurate. Pipeline data quality is part of the job, not admin after the job — the whole revenue engine runs on it.
- Support named‑account campaigns — For the orchestrated, multi‑channel campaigns the AE team runs on high‑value accounts, own the top‑of‑funnel work: stakeholder research, contact mapping, and the first waves of outreach.
- Feed back what lands — You hear more raw market reaction in a week than anyone else in the business. Tell Marketing and GTM what's opening doors and what's bouncing off them, so the messaging keeps getting sharper.
Qualifications
- Must‑have: Outbound prospecting — Demonstrable experience (typically 1–3 years) in an SDR/BDR or equivalent outbound role, or a compelling track record of self‑generated results in a commercial, target‑driven environment.
- Phone confidence — Genuinely comfortable on cold calls: able to open, hold, and steer a conversation with someone who wasn't expecting it, and enjoy doing it.
- Written outreach craft — Writes short, sharp, personalised outreach that gets replies; knows the difference between relevance and a mail‑merge token.
- Qualification discipline — Works to a consistent qualification framework and holds the line on it; comfortable disqualifying a lead that looks like activity but isn't opportunity.
- CRM discipline — Runs their day out of the CRM and keeps it accurate as they go; HubSpot experience a strong plus.
- Resilience at volume — Sustains daily outbound volume through rejection and silence without the quality slipping, and comes back the next day at the same tempo.
Preferred Skills
- Familiarity with payments, fintech, or the employee benefits landscape — shortens ramp, not a gate.
- Prior outreach into HR, People, Payroll, or Finance stakeholders, with a feel for how those buyers think.
- Experience with sequencing and dialler tools (e.g. Aircall, HubSpot Sequences, or comparable).
Pay range and compensation package
Compensation details will be discussed during the interview process.
Equal Opportunity Statement
CleverCards is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.
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