Sales Activation Executive

Company Description Founded in the 1830s in Shizuoka Prefecture, Japan, INABA FOODS has a rich history rooted in the production and sale of seafood and agricultural products. Transitioning from manufacturing dried skipjack and canned goods, the company entered the pet food market in 1958. Today, INABA FOODS is globally recognized for its Ciao brand, the leading premium canned cat food and treats brand in Japan.

With the mission of “Delighting cats around the world,” the company continues to innovate and expand its offerings. More details about INABA FOODS can be found at https://www.inabafoods.com/. Role Description We are seeking a full-time Sales Activation Executive to join our team on-site in Hyderabad.

The Sales Activation Executive will play an important role in supporting the business growth in India. You will ensure seamless deployment of our product portfolio including NPD. You will coordinate the execution of digital activation of the brand activities.

You will lead the development POSM to drive category growth and enhance brand visibility in various distribution channels. You will implement the eCommerce strategy for India and ensure seamless daily operations, including data analytics. OBJECTIVE, ROLES AND RESPONSIBILITIES: In this position, you will assume complete responsibility for the Sales Activation operations for India.

Your regular duties will include: ・ Portfolio: overseeing implementation and on-going management of local portfolio ・ Media agencies: Collaboration with local partners with focus on digital and social media ・ POSM Development: Develop and implement a compelling Point of Purchase (POP) vision that ensures a consistent and appealing brand presence across different channels, enhancing brand recognition and customer engagement ・ Tailored Channel and Category Planning: Develop jointly with Country Director customized channel and category plans at the customer level, incorporating point-of- purchase solutions. ・ Relationship Building: Cultivate strong external relationships by serving as the primary contact and trusted source for sales teams regarding category-related inquiries, insights, and recommendations. ・ e-Commerce Strategy: Implement the agreed strategy for India ・ Performance Tracking: Regularly monitor and analyze performance metrics to identify growth opportunities for both customers and the business ・ Merchandising and Promotions: Provide data-driven recommendations for merchandising and promotional initiatives to drive total category growth for both retailers and the business. This position is 70% office based and 30% field based. It reports directly to Country Director Indian Subcontinent and is part of the Country Team.

It is also a member of eCommerce and Marketing community in the region. SKILLS REQUIRED: ・ Analytical Skills: The ability to analyze market data, sales figures, and performance metrics to identify trends, opportunities, and areas for improvement ・ Communication Skills: Effective communication, both written and verbal, is critical for conveying strategies, presenting findings to stakeholders, and collaborating with cross- functional teams. ・ Data Analysis Tools: Proficiency in data analysis tools and software, such as Excel or data visualization platforms, to extract insights from large datasets and create meaningful reports. ・ Project Management: The capability to manage multiple projects simultaneously, set priorities, and meet deadlines within budget constraints. ・ Presentation Skills: The ability to deliver engaging and persuasive presentations to internal and external stakeholders to convey strategies, findings, and recommendations. ・ Adaptability: Being adaptable and responsive to changing market conditions, consumer preferences, and emerging technologies. ・ Language Proficiency: In addition to local language, good knowledge of English is a must ・ Time Management: Effective time management skills to handle multiple tasks and meet deadlines in a fast-paced environment. Qualifications: ・ Bachelor's Degree: a bachelor’s degree in Marketing, Business Administration, Sales, or a related field. ・ Category Experience: Previous experience within the FMCG sector is highly desirable, and expertise in pet food or vet related field is advantageous. ・ eCommerce: A proven track record of eCommerce roles, showcasing a strong understanding of customer engagement and category growth strategies. ・ Sales and Marketing: A solid understanding of sales and marketing principles including social media, as well as knowledge of consumer behavior and retail dynamics.

TERMS AND CONDITIONS: ・ This position is based in Hyderabad ・ Candidate must be able to regularly commute to the office. ・ The role will include some travel within India