Public Relations Executive

Company Description VCK Brand Communication is a professional communications agency focused on building and managing brand reputation across diverse industries. The company specializes in strategic public relations, media outreach, and integrated communication solutions that help clients strengthen their presence in competitive markets. VCK Brand Communication works closely with organizations to craft clear, consistent messaging aligned with business objectives and stakeholder expectations.

Team members collaborate in a dynamic environment that values creativity, accountability, and measurable impact in every campaign.

Role Description The Public Relations Executive role is a full-time, hybrid position based in Mumbai, with flexibility for some work-from-home arrangements. The Public Relations Executive will manage day-to-day PR activities, including drafting and distributing press releases, coordinating media outreach, and maintaining relationships with journalists and influencers. Responsibilities include supporting the development of PR strategies, preparing briefing documents, monitoring media coverage, and assisting with crisis communication efforts.

The role involves writing and editing communication materials such as articles, social media posts, and corporate messages that align with clients’ brand guidelines. The Public Relations Executive will collaborate with internal teams and clients to ensure timely delivery of PR initiatives and consistent messaging across channels.

Qualifications

• Candidates should possess strong Public Relations and Media Relations skills, with experience in managing external communications and stakeholder engagement.
• Candidates should possess the ability to draft and manage Press Releases and other PR materials, ensuring accuracy and alignment with brand messaging.
• Candidates should possess excellent Communication and Writing skills, including the ability to create clear, persuasive, and error-free content.
• Candidates should also posses the knowledge as to how to collaborate with influencers as per brand requirement. Influencer Marketing understanding is a must.
• Candidates should possess strong organizational and coordination skills, with the ability to manage multiple campaigns and deadlines.
• Candidates should possess familiarity with digital and social media platforms for PR amplification and media monitoring.
• Preferably, candidates should have a bachelor’s degree in Communications, Public Relations, Journalism, Marketing, or a related field.
• Preferably, candidates should have prior experience in an agency or corporate communications environment and the ability to work effectively in a hybrid setup.