Media Strategist/ Director (Mainline)

Job Description – Business/Strategy Director (Media Mainline)

Designation: Business/Strategy Director

Function: Media Strategy & Business Development

Location: Mumbai

Experience: 8–10 Years

Qualification: MBA with specialization in Marketing

Role Overview

We are looking for a dynamic Business/Strategy Director with strong media strategy expertise and a strategic mindset to drive business growth. The ideal candidate should have experience in handling FMCG brands, developing integrated media solutions, leading client conversations, and driving new business pitches.

The candidate will work closely with the leadership team on New Business Development (NBD) initiatives and will initially manage strategic client engagements including accounts such as L&T, while also contributing towards acquiring new clients.

Key Responsibilities

Media Strategy & Planning

• Develop integrated media strategies aligned with client business objectives and marketing goals.
• Translate consumer insights, market trends, and brand challenges into effective media solutions.
• Lead strategic thinking across campaigns, including media planning, channel selection, audience segmentation, and campaign effectiveness.
• Provide data-driven recommendations to maximize ROI and business impact.
• Stay updated on evolving media trends, digital platforms, and consumer behavior.

New Business Development (NBD)

• Drive new client acquisition through strategic pitch development and presentations.
• Lead end-to-end media pitches, including:
• Understanding client briefs
• Developing communication and media strategies
• Creating pitch narratives and presentations
• Presenting solutions to senior client stakeholders
• Identify new business opportunities within existing and emerging categories.
• Collaborate with internal teams to develop differentiated media solutions.

Client Management

• Build and maintain strong relationships with key clients and stakeholders.
• Act as a strategic partner to clients by understanding their business challenges and recommending effective media solutions.
• Manage client expectations and ensure delivery excellence.
• Support account growth through strategic interventions and innovative solutions.

Desired Candidate Profile

8–10 years of experience in media planning, strategy, account planning, or business development roles.

Strong experience working with FMCG brands and understanding of category dynamics.

Proven experience in media strategy development and new business pitches.

Strong understanding of traditional and digital media platforms.

Experience in handling large-scale integrated media campaigns.

Ability to think strategically and articulate ideas effectively.

Technical Skills

• Hands-on experience with industry-standard media planning and research tools such as BARC, YUMI, IRS, TAM (where applicable), Comscore, Google Analytics, and other media measurement platforms.
• Strong understanding of media metrics, audience insights, campaign measurement, and analytics.
• Advanced proficiency in MS Office, especially:

PowerPoint (strategy presentations and pitches)

Excel (data analysis and reporting)

Word

Candidates from leading media agencies, integrated communication agencies, or brand strategy teams with experience in FMCG accounts and new business development will be preferred.

Interested candidates share your CV at [email protected]