Marketing Manager - Southern Latin America

Marketing Manager – Southern Latin America

Buenos Aires, Argentina | Regional Role

Hanwha Vision is looking for a Marketing Manager – Southern Latin America to lead the development and execution of B2B marketing strategies across the Southern Latin America region.

Based in Buenos Aires, Argentina, this role will work closely with regional Sales, Distribution, Engineering, Marketing teams, and channel partners to strengthen Hanwha Vision's market presence, generate demand, and support sustainable business growth across the territory.

Key Responsibilities

• Develop and execute the regional B2B marketing strategy for Southern Latin America, aligned with LATAM business priorities and commercial objectives.
• Design and manage demand generation and go-to-market initiatives in collaboration with Sales, distributors, integrators, and technology partners.
• Plan and execute industry events, trade shows, partner activities, product launches, webinars, and customer-facing initiatives, ensuring effective execution and measurable business impact.
• Build and manage relationships with distributors, system integrators, technology partners, end users, and other key stakeholders to develop joint marketing initiatives.
• Adapt regional and global campaigns to local market needs, ensuring consistency with Hanwha Vision's brand positioning and guidelines.
• Develop and supervise marketing content and sales enablement materials, including presentations, digital campaigns, product communications, and partner materials.
• Monitor market trends, competitors, customer needs, and emerging opportunities within the video surveillance and electronic security industry.
• Manage marketing budgets and external vendors, ensuring effective allocation of resources and execution within established timelines.
• Track campaign performance, pipeline contribution, lead generation, engagement, and ROI, providing regular reports and actionable insights to regional leadership.
• Collaborate cross-functionally with LATAM and global teams to ensure alignment between marketing initiatives and business priorities.

What We're Looking For

• Bachelor's degree in Marketing, Business Administration, Communications, or a related field.
• 5+ years of B2B marketing experience, including experience managing campaigns, events, channel marketing, and demand generation initiatives.
• Direct professional experience in the video surveillance, electronic security, physical security, or closely related industry.
• Strong understanding of channel-based B2B business models, working with distributors, integrators, partners, and enterprise customers.
• Experience managing regional or multi-country marketing initiatives is highly desirable.
• Strong project management skills and the ability to manage multiple initiatives, stakeholders, and deadlines simultaneously.
• Analytical mindset with experience measuring campaign performance, lead generation, pipeline contribution, and ROI.
• Excellent communication, negotiation, and stakeholder management skills.
• Fluent Spanish and professional working proficiency in English.
• Based in Buenos Aires, Argentina, with availability to travel within the region as required.

Why Hanwha Vision?

At Hanwha Vision, we are transforming the future of video surveillance through advanced technologies, AI-powered solutions, and continuous innovation.

This position offers the opportunity to take ownership of marketing initiatives across a strategic region, collaborate with teams and partners throughout Latin America, and contribute directly to the continued growth of Hanwha Vision in the market.

If you have a strong B2B marketing background, understand the electronic security ecosystem, and enjoy turning regional strategy into measurable business results, we'd like to hear from you.

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