Marketing Graduate

We are looking for a proactive, organised, and detail-oriented Marketing Associate to support our growing marketing team. Working closely with the Senior Marketing Manager and our in-house Graphic Designer, you will assist in planning, coordinating, and executing marketing campaigns across multiple digital channels.

This role is ideal for someone with experience in digital marketing, campaign coordination, analytics, and multicultural marketing. Experience in content localisation and engaging multicultural communities in Australia, particularly Chinese-speaking audiences, will be highly regarded.

Position Overview

We are looking for a proactive, organised, and detail-oriented Marketing Associate to support our growing marketing team. Working closely with the Senior Marketing Manager and our in-house Graphic Designer, you will assist in planning, coordinating, and executing marketing campaigns across multiple digital channels.

This role is ideal for someone with experience in digital marketing, campaign coordination, analytics, and multicultural marketing. Experience in content localisation and engaging multicultural communities in Australia, particularly Chinese-speaking audiences, will be highly regarded.

Key Responsibilities

Digital Marketing & Campaign Execution

• Support the Senior Marketing Manager in planning, executing, and optimising marketing campaigns across Meta, Google, TikTok, Snapchat, EDM, SMS, affiliate, and other digital channels.
• Coordinate campaign schedules, promotional activities, and marketing assets to ensure campaigns are delivered on time.
• Assist with campaign setup, QA, and ongoing optimisation to improve performance and ROI.
• Support A/B testing of marketing campaigns, landing pages, and promotional offers.

Marketing Coordination

• Work closely with the Senior Marketing Manager to implement marketing strategies and promotional initiatives.
• Liaise with the in-house Graphic Designer to coordinate creative briefs and ensure marketing materials are delivered on schedule.
• Coordinate with external agencies, media partners, and suppliers where required.
• Ensure all marketing communications remain consistent with brand guidelines.

Social Media & CRM

• Manage and schedule content across social media platforms, including Facebook, Instagram, TikTok, WeChat, and other relevant channels.
• Coordinate EDM and SMS marketing campaigns using the company's CRM platform.
• Monitor customer engagement and assist with community management where appropriate.

Analytics & Reporting

• Monitor campaign performance across digital channels and prepare regular performance reports.
• Analyze key marketing metrics, including customer acquisition, website traffic, conversion rates, retention, and campaign ROI.
• Conduct competitor analysis and market research to identify emerging trends and opportunities.

Collaboration & Marketing Support

• Work closely with internal departments including Product, Customer Support, Compliance, and Technology to ensure marketing campaigns align with business objectives.
• Assist with promotional events, sponsorships, partnerships, and product launches.
• Maintain marketing calendars, campaign documentation, and digital asset libraries.

AI & Marketing Innovation

• Leverage AI tools such as ChatGPT, Gemini, Canva AI, and other marketing technologies to improve productivity and marketing workflows.
• Stay informed on digital marketing trends, platform updates, and emerging technologies to recommend new opportunities.

Qualifications & Experience

• Bachelor'S degree in Marketing, Communications, Business, or a related discipline.
• 2+ years' experience in digital marketing, campaign coordination, or a similar marketing role.
• Good understanding of digital marketing channels and customer acquisition strategies.
• Experience coordinating digital marketing campaigns across multiple platforms.
• Familiarity with Meta Ads, Google Ads, Google Analytics, CRM, EDM, and SMS marketing platforms.
• Experience working with multicultural audiences or localisation marketing is highly desirable.
• Experience in gaming, lottery, fintech, e-commerce, or app-based businesses will be an advantage.

Skills & Attributes

• Excellent written and verbal communication skills.
• Fluent in English. Mandarin and/or Cantonese language skills are highly desirable.
• Strong organisational and project coordination skills.
• High attention to detail and the ability to manage multiple projects simultaneously.
• Analytical mindset with the ability to interpret campaign performance data.
• Proactive, adaptable, and eager to learn.
• Able to work independently while collaborating effectively with the Senior Marketing Manager, Graphic Designer, and cross-functional teams.

Be careful - Don’t provide your bank or credit card details when applying for jobs. Don't transfer any money or complete suspicious online surveys. If you see something suspicious, report this job ad .

mandatory mandatory mandatory mandatory mandatory mandatory mandatory mandatory mandatory mandatory mandatory mandatory mandatory mandatory mandatory mandatory mandatory mandatory mandatory mandatory mandatory mandatory mandatory mandatory mandatory mandatory mandatory mandatory mandatory mandatory mandatory mandatory mandatory mandatory mandatory mandatory mandatory mandatory mandatory mandatory mandatory mandatory mandatory mandatory mandatory mandatory mandatory mandatory mandatory mandatory mandatory mandatory mandatory mandatory mandatory mandatory mandatory mandatory mandatory mandatory mandatory mandatory mandatory mandatory mandatory mandatory mandatory mandatory mandatory mandatory mandatory mandatory mandatory mandatory mandatory mandatory mandatory mandatory mandatory mandatory mandatory mandatory mandatory mandatory mandatory mandatory mandatory mandatory mandatory mandatory mandatory mandatory mandatory mandatory mandatory mandatory mandatory mandatory mandatory mandatory mandatory mandatory mandatory mandatory mandatory mandatory mandatory mandatory mandatory mandatory mandatory mandatory mandatory mandatory mandatory mandatory mandatory mandatory mandatory mandatory mandatory mandatory mandatory mandatory mandatory mandatory mandatory mandatory mandatory mandatory mandatory mandatory mandatory mandatory mandatory mandatory mandatory mandatory mandatory mandatory mandatory mandatory mandatory mandatory mandatory mandatory mandatory mandatory mandatory mandatory mandatory mandatory mandatory mandatory mandatory mandatory mandatory mandatory mandatory mandatory mandatory mandatory mandatory mandatory mandatory mandatory mandatory mandatory mandatory mandatory mandatory mandatory mandatory mandatory mandatory mandatory mandatory mandatory mandatory mandatory mandatory mandatory mandatory mandatory mandatory mandatory mandatory mandatory mandatory mandatory mandatory mandatory mandatory mandatory mandatory mandatory mandatory mandatory mandatory mandatory mandatory mandatory mandatory mandatory mandatory mandatory mandatory mandatory mandatory mandatory mandatory mandatory mandatory mandatory mandatory mandatory mandatory mandatory mandatory mandatory mandatory mandatory mandatory mandatory mandatory mandatory mandatory mandatory mandatory mandatory mandatory mandatory mandatory mandatory mandatory mandatory mandatory mandatory mandatory mandatory mandatory mandatory mandatory mandatory mandatory mandatory mandatory mandatory mand...

#J-18808-Ljbffr