Manager, Media Analytics UK

Overview

Join SharkNinja as Manager, Media Analytics (UK) to lead predictive measurement of media investments, shaping smarter allocation decisions. You will build forward-looking models and forecast performance to anticipate outcomes. The role sits within the Global Marketing Analytics Team, translating data into actionable insights for UK (and Nordics/EMEA as needed).

You will partner with cross-functional teams and agencies to optimize campaigns and monitor brand health in a fast-paced, AI-enabled culture. This is a high-impact role that helps drive growth and strategic decisions across markets.

• health insurance
• retirement plans
• paid time off
• employee stock purchase options
• wellness programs
• product discounts

• Build and maintain predictive and forecasting models ( MMM, attribution, incrementality ) to guide allocation decisions
• Own KPI measurement and governance with clear goals and performance benchmarks
• Collaborate with internal teams and agencies for cross-channel optimization based on insights
• Analyze audience and creative effectiveness across product categories to inform strategies
• Monitor brand health and ambassador performance, aligning celebrity investments with brand identity
• Detect signals or anomalies in media data to flag risks or opportunities early
• Create concise dashboards and partner with Data & Engineering to ensure data quality and actionable insights
• Translate model-driven data into concrete recommendations and immediate adjustments
• Mentor junior analysts and partner with regional stakeholders to embed predictive thinking
• Act as primary analytics partner for the UK market while supporting Nordics and other markets

• Bachelor’s/Master’s degree in Marketing, Data Science, Statistics, Economics, or related field
• 6+ years in marketing analytics within a consumer-driven industry
• Experience building/applying predictive/forecasting models (MMM, attribution, incrementality)
• Strong knowledge of digital and traditional media measurement
• Commercially curious with ability to translate data into business decisions
• Experience delivering analytics across emerging, growth, and mature markets
• Hands-on with MMM, attribution, or incrementality methods
• Familiarity with AI tools such as Claude
• Experience collaborating with agencies and cross-functional teams
• Ability to simplify complexity and present clear, actionable insights
• Excellent communication and presentation skills; comfortable in fast-paced, agile environments
• Familiarity with additional European languages is a plus

• Excellent communication and presentation skills
• Commercially curious mindset
• Ability to simplify complexity and focus on actionable insights
• Predictive modeling (MMM, attribution, incrementality)
• KPI development and governance
• Cross-channel measurement and optimization