Regional Marketing Director - LatAm & MEA

Overview

As Director of Regional Marketing for LatAm and MEA, you will shape Wise’s regional marketing strategy and lead a growing team to drive growth across markets. You’ll bridge central and regional teams to ensure locally relevant, data-driven campaigns aligned with Wise’s mission. You will build execution plans, activate channels, and own budgets to accelerate new customer acquisition and retention.

This is an opportunity to establish regional playbooks in one of fintech’s most innovative spaces and influence global product and marketing through local insight.

• relocation to London

• Define and oversee regional marketing strategy with local relevance and global alignment
• Hire, manage and support Regional Marketing Leads to execute local plans
• Build a team capable of activating new channels and testing with a strong learning framework
• Provide leadership and mentorship to the broader marketing team in the markets
• Foster a bias toward action to test initiatives quickly and unblock execution
• Develop market-specific strategy including audience, messaging, and full-funnel plans
• Create a regional growth playbook informed by insights and experiments
• Own and optimise regional marketing budgets and resource allocation
• Act as the bridge between central teams and regional needs for prioritised collaboration
• Collaborate with Product to align marketing with roadmaps and customer insights
• Advocate for regional needs to senior leadership and maintain agency/partner relationships
• Derive customer insights through direct feedback and research partnerships
• Cultivate strong relationships with local agencies and partners
• Develop customer insight through collaboration with Insights and Research teams

• Extensive experience in growth/marketing with leadership of regional teams across multiple regions
• Strong regional/local marketing strategy and execution experience, ideally in fintech or tech
• Ability to understand complex products and translate into simple customer propositions
• Proven team leadership and cross-functional alignment skills
• Deep knowledge of performance and brand marketing and local market dynamics
• Data-driven mindset with ability to translate market insights into actionable plans
• Adaptability to navigate a fast-paced, decentralized organisation and balance strategy with hands-on work
• Strong stakeholder management and ability to lead through ambiguity while empowering teams

• leadership
• stakeholder management
• bias to action
• performance marketing
• brand marketing
• data analysis