Digital Analytics Specialist

Overview

In this role you will shape digital analytics strategies for clients, aligning measurement with broader marketing and data landscapes. You will evaluate and define tagging, dataLayer, and measurement approaches to drive data-led decision making. You’ll analyze web and app performance to identify optimization opportunities and communicate insights to stakeholders.

You’ll collaborate with cross-functional teams to evolve Accenture’s analytics offerings and deliver measurable ROI for campaigns.

• Set strategic vision for digital analytics aligned with client contexts
• Define and audit digital analytics tagging and dataLayer requirements
• Analyze website traffic, engagement, and conversion to identify optimization opportunities
• Create dashboards and reports to track KPIs and communicate insights
• Utilize analytics tools (Google Analytics, Adobe Analytics) to monitor campaigns and suggest improvements for web and apps
• Collaborate with Marketing teams to measure campaign effectiveness and ROI
• Coordinate with MMM project teams across business and analytics groups
• Data collection and preparation from multiple sources, ensuring quality and readiness for analysis
• Support development and validation of marketing mix models
• Stay updated on industry trends to drive innovation

• Strong experience in digital analytics or similar, preferably in retail or e-commerce
• Ability to manage cross-functional teams in matrixed organizations
• Experience with digital analytics platforms (Google Analytics, Adobe Analytics, ContentSquare, Decibel, etc.)
• Experience delivering end-to-end MMM projects
• Experience with Tag Management Systems (Google Tag Manager, Tealium, Adobe Launch, etc.)
• Proven ability to interpret complex data and generate actionable insights
• Strong communication skills for non-technical stakeholders
• Experience with data visualization tools (Tableau, Power BI)
• Problem-solving mindset and drive for continuous improvement

• cross-functional collaboration
• clear communication
• problem solving
• Google Analytics
• Adobe Analytics
• ContentSquare