Head of Product Marketing

Overview

In this role you lead Goodlord’s Product Marketing function to drive GTM excellence for a multi‑product platform. You’ll shape positioning, launches and enablement, partnering with Product and Sales to translate product capabilities into measurable commercial outcomes. You’ll build and guide a PMM team, embedding intelligence on markets and competitors to win in priority segments.

This is a strategic, hands‑on leadership role that scales with the business and reinforces our mission to simplify renting.

• Great Place to Work certified
• Development fund for personal and professional growth
• Bi‑weekly coaching for mental well‑being
• 25 days holiday + bank holidays + up to 32 days with accrual
• 3 months fully‑paid parental leave
• Collaborative and energetic team culture

• Lead and grow a team of 3 Product Marketing Managers, establishing PMM as a strategic partner
• Steer platform‑level GTM execution and evolve GTM strategy to drive launches and pipeline impact
• Collaborate with Product leadership to influence roadmap using market insight and competitive intelligence
• Define differentiated positioning for a regulated, multi‑stakeholder platform
• Embed competitor and market intelligence to equip Sales and Product for priority segments
• Strengthen cross‑functional alignment with Product, Sales and Marketing and raise launch/enablement standards

• Deep B2B product marketing experience in tech or regulated environments
• Experience leading and developing Product Marketing Managers
• Proven partner to Product leaders to influence roadmap and commercial direction
• Ability to translate complex product capabilities into clear market positioning
• Owned high‑impact launches with accountability for pipeline and win‑rate impact
• Balance strategic clarity with hands‑on delivery and discipline

• Strategic thinking
• Cross‑functional collaboration
• Communication and clarity
• Product Marketing
• Go-to-market
• Positioning