Head / Lead – Branding & Communications

Are you passionate about building brands, driving corporate communications, and shaping employer branding for a global technology leader?

Knorr-Bremse Technology Center India is looking for a Head / Lead – Branding & Communications to lead our India communication strategy across R&D centers and manufacturing plants.

Location: Chennai (Primary) | Pan-India Scope

Purpose of the Position

Lead the India-level brand and communications strategy for KB spanning R&D and manufacturing, strengthening corporate reputation, employer brand, and product positioning across B2B/B2C stakeholders. Partner with business leaders to drive brand consistency, thought leadership, employee engagement, and stakeholder trust, aligning with global guidelines while delivering India-specific impact.

Public Relations

• Media relations, press releases, interviews, plant visits
• Crisis communication & spokesperson readiness
• External digital/social (LinkedIn, X, YouTube)
• Industry events, trade shows, partner co-branding
• External plant/regional communication & community/ESG stories

Internal Communication

• Leadership communication, townhalls, change communications
• Intranet, newsletters, employee storytelling
• Internal crisis messaging
• Plant internal communications (safety days, engagement activities)

Branding Communication

• Brand strategy, identity, governance
• Integrated brand campaigns (corporate, employer, product)
• Employer branding (EVP, talent campaigns, Glassdoor/LinkedIn)
• Thought leadership, content engine, videos, product/innovation stories
• Brand measurement, dashboards, global brand alignment

Training / Education

Must Have

• Bachelor's degree in Communications, Marketing, Journalism, Business, or a related field.

Nice to Have

• Master's/MBA in Marketing, Communications, or Brand Management.
• Certifications in Digital Marketing, Content Strategy, or Crisis Communications.

Professional Experience

• Minimum 12–15 years in PR, Internal Communications, and Branding Communication.
• Industry experience in:
• Mobility
• Automotive
• Auto Components
• Industrial Manufacturing
• Engineering
• Closely related technology sectors

Exposure

• Managing communications for both R&D and manufacturing environments.
• Running integrated brand campaigns and PR at a national scale.
• Experience with crisis/issues communications.
• Leading employer branding for engineering and operations talent.
• Building and managing agencies and budgets.
• Stakeholder management with CXO/MD, functional heads, and global teams.