Country Manager

JOB PURPOSE

• The Country Manager's role is primarily commercial, and is accountable for the overall business development of Benefit in Brazil.
• Key KPI: Total P&L Management from topline to bottom line — Retail Sales, Net Sales, and OP for the total market, across both the Product and Brow Bar Services revenue streams and across B&M and Digital channels.
• To grow the business while adhering to the Benefit business model, and as aligned to LATAM and global priorities.
• To maximize all retail opportunities and further facilitate continuous business expansion and improvement with Sephora and other key retail partners.
• Key point of contact for all local external vendors and partners.

CORE RESPONSIBILITIES

Retail / Net Sales

• Build up annual Retail / Net Sales targets during budget planning
• Monitor and analyze weekly / monthly / quarterly retail and net sales to ensure actuals are in line with forecasts, reporting vs. LY and vs. budget revision
• Analyze new product sales, distinguishing Launch vs. Core, and ensure all opportunities are being maximized
• Ensure inventory is in line with industry standards to keep alignment between retail sell-out and shipments to retailers
• Propose a winning strategy vs. competition, informed by a strong understanding of beauty marketing campaign execution and retail execution in-store and online

Forecasting / Budget

• Build monthly sales and profit forecasts based on actuals, updating for proposed new stores/doors
• Build the annual budget and revision budgets (R1, R2, Full BUD) throughout the year
• Allocate resources within budget parameters and in line with actual sales trends to protect the bottom line, focusing headcount and other investments on sell-out
• Continually review the P&L — distinguishing Product vs. Service and B&M vs. Digital — ensuring it stays in line with agreed Net Sales and Operating Profit objectives, and maintaining healthy NS percentages across Distribution, Marketing and G&A

People / Management

• Ensure the right person is recruited into the right role, according to budget and business needs
• Together with the Training and Sales team, constantly motivate and lead the field force, closely managing their performance and productivity
• Ensure all employees are managed in line with company expectations and standards, with up-to-date job descriptions, clear objectives and annual appraisals
• Recruit, develop and retain office and retail teams, ensuring they have the tools to do the job (annual performance process, coaching, career development initiatives)
• Ensure all employees are managed within the proper legal framework

New Store Openings

• Constantly seek new opportunities to develop the brand's ranking, visibility, or image
• Assist in commercial negotiations, including cost share & FTE, counter space, location, and number of new door openings
• Liaise with Marketing, Visual Merchandising and Operations to ensure all new stores are properly supported
• Adhere to the proper CAPEX approval process in a timely manner
• Identify and assess new distribution opportunities, both in-store and online

Marketing / Merchandising

• Together with the local marketing team, and in close collaboration with the Global Marketing team, create and execute a marketing plan based on key priorities and new launches across all retailers
• Focus on developing a strong digital media strategy, applying working knowledge of digital and performance marketing
• Protect Benefit's brand equity by ensuring global visual guidelines are adhered to at all times and reflected in all doors — in-store and online
• Ensure marketing priorities are given proper focus and meet objectives, tracking campaign performance (SOB, digital KPIs, conversion, sell-through)
• Build a data-driven understanding of the Brazilian beauty consumer, adapting global campaigns to local specificities rather than assuming 1:1 translation

REQUIREMENTS

• Minimum 5 years' commercial retail experience, ideally in beauty, cosmetics, or premium consumer goods
• Strong management skills; experience leading teams (marketing, retail/field, or commercial)
• Excellent commercial awareness and business acumen
• Strong finance and analytical skills — comfortable managing a P&L, budgeting, forecasting, and margin analysis
• Strong understanding of beauty marketing campaign execution, from local adaptation through activation and performance tracking
• Strong command of retail execution, both in-store (VM, assortment, staff readiness) and online (e-commerce, marketplaces, digital merchandising)
• Strong negotiating and influencing skills, particularly with retail/wholesale partners
• Works well under pressure, with a strong sense of urgency and adherence to deadlines
• Excellent communication and presentation skills
• Strong problem-solving / analytical skills
• Good attention to detail
• Good planning & organization skills
• Fluent in Portuguese and English MANDATORY
• Travel required — 30-40%