Brand, Marketing and Engagement Coordinator

Brand, Marketing and Engagement Coordinator

It takes courage to shape stories that inspire change.

Behind every campaign, website update, social media post and community conversation is an opportunity to help people connect with support and better understand mental health and wellbeing.

At Richmind WA, we believe mental wellbeing is everyone's business. We work alongside people to support their mental health, recovery and wellbeing, while also influencing the future of mental health services across Western Australia.

We're looking for a talented and motivated Brand, Marketing & Engagement Coordinator to join our Brand and Partnerships team. This is an exciting opportunity for someone who enjoys bringing ideas to life through marketing, content, digital channels and community engagement, while contributing to meaningful social impact.

Why this role matters

As the Brand, Marketing & Engagement Coordinator, you'll help translate organisational priorities into integrated marketing, digital, communications and engagement activities that strengthen awareness, understanding and connection with Richmind WA's services, people and impact.

Working closely with internal teams and external stakeholders, you'll support the delivery of marketing, communications and engagement initiatives that are professional, accessible, audience-centred and aligned with our brand.

This role is ideal for someone who enjoys variety, thrives in a collaborative environment and wants to build their capability across marketing, communications, digital engagement and campaign coordination.

What you'll do

In this role, you will:

• Coordinate marketing, communications and engagement campaigns across digital, print and stakeholder channels.
• Coordinate and optimise content across Richmind WA's website, social media and other digital channels to improve audience engagement and access to information.
• Manage content calendars, publishing schedules and communication workflows.
• Create, adapt and publish engaging content across websites, social media, intranet and email platforms.
• Support storytelling initiatives through written content, photography, video and multimedia assets.
• Assist with campaign planning, implementation, evaluation and reporting.
• Coordinate events, activations, exhibitions, workshops and stakeholder engagement activities.
• Develop and update marketing collateral, branded resources and promotional materials.
• Support digital marketing activities including website updates, audience engagement, analytics and campaign optimisation.
• Build positive relationships with leaders, service teams, partners and suppliers.
• Contribute to accessible, inclusive and culturally safe communications that reflect Richmind WA's values and brand standards.

What you'll bring

We're looking for someone who combines creativity with organisation and enjoys working across a broad mix of marketing and communications activities.

You'll bring:

• Experience coordinating marketing, communications, engagement, events or related activities.
• Strong written communication, copywriting and proofreading skills.
• Experience creating and publishing content across multiple communication channels.
• Confidence using websites, social media platforms, email marketing systems and other digital communication tools.
• Strong organisational skills with the ability to manage multiple priorities and deadlines.
• Excellent stakeholder engagement and relationship-building skills.
• A keen eye for detail and brand consistency.
• Sound digital literacy and confidence using Microsoft 365 and collaboration tools.

The following will be highly regarded:

• Experience using Canva and Adobe Creative Suite.
• Experience creating digital assets and visual content.
• Experience with content management systems, analytics platforms, social media scheduling tools or CRM systems.
• Experience supporting photography, video or multimedia content creation.

About Us

At Richmind WA, we believe everyone deserves the opportunity to live a meaningful life, connected to their community and supported in their recovery and wellbeing journey.

As a leading Western Australian mental health organisation, we provide inclusive, community-based residential, outreach and mental health services for adults and young people. Through evidence-based practice, lived experience leadership and person-centred support, we help people build confidence, strengthen resilience and achieve their goals.

Our 2024-2028 Strategic Plan, Shaping the Future, Today, reflects our commitment to leading transformative services, bridging gaps in the mental health system, influencing lasting change and creating a resilient future for the communities we serve.

Everything we do is guided by our values:

• Living and Breathing Recovery
• Being Brave and Exploring
• Putting People First
• Being Passionate About Inclusion and Belonging
• Listening Deeply and Learning

Inclusion is at the heart of who we are. We celebrate diversity and welcome people from all backgrounds, cultures, identities and lived experiences. We value the unique perspectives of people with lived and living experience of mental health recovery, disability, and those from Aboriginal and Torres Strait Islander, culturally diverse, LGBTQIA+ and other underrepresented communities.

As a Rainbow Tick accredited organisation, we are committed to creating safe, welcoming and inclusive spaces for our staff, consumers and communities.

Why Join Us?

It takes courage to support people through recovery. It also takes courage to challenge thinking, build new approaches and create meaningful change.

At Richmind WA, you'll join a team that is passionate about improving mental wellbeing outcomes and committed to creating a workplace where people feel valued, supported and empowered to grow.

What You'll Enjoy

Reward & Benefits

• Salary packaging up to $18,640, helping you maximise your take-home pay
• Four weeks annual leave
• Opportunity to purchase additional leave (conditions apply)
• Long service leave benefits after five years of service

Wellbeing

• Birthday Leave and Wellbeing Leave each year
• Access to our Employee Assistance Program (EAP)
• Supportive and flexible work environment that values work-life balance

Learning & Development

• Comprehensive onboarding and role-specific training
• Ongoing professional development opportunities
• Access to LinkedIn Learning

Culture & Inclusion

• Rainbow Tick accredited workplace
• Strong commitment to cultural safety, inclusion and belonging
• Opportunity to work alongside people with diverse experiences, perspectives and backgrounds
• Values-led organisation focused on recovery, courage and innovation

We welcome applications from people of all backgrounds and experiences. If you require any adjustments throughout the recruitment process, please let us know and we will work with you to ensure an accessible and inclusive experience.

Have Questions?

For further information about this opportunity, please contact our People & Capability team at ***********@rw.org.au.

Before an offer of employment can be made, Richmind WA requires successful candidates to satisfy the relevant pre-employment checks applicable to the position.

Richmind WA reserves the right to close applications prior to the advertised closing date.

Please note: Applications submitted without the required supporting documentation may not be considered.

Applications submitted without a cover letter will not be considered.

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