Head of Marketing (Asia) - THG Nutrition | Myprotein

Overview

In this role you will lead localised marketing for Myprotein in Asia, shaping strategies to grow traffic, sales, and brand affinity. You’ll align regional activity with global brand objectives while driving market insights and performance across websites, marketplaces, and offline channels. You’ll influence cross‑functional teams and own the Asia marketing impact, delivering measurable ROI.

This is a high‑velocity, brand‑driven leadership role within THG’s nutrition portfolio, offering scope to shape growth across a dynamic region.

• 25 days annual leave plus bank holidays
• Enhanced maternity and paternity pay
• Compassionate leave (up to 10 days)
• Volunteer leave (2 days)
• On-site gym
• Up to 50% staff discount on THG brands

• Define and execute the Asia-wide marketing strategy for Myprotein to drive traffic, sales and brand awareness
• Ensure marketing messaging and brand identity are consistent with global standards across all channels
• Lead market research to uncover trends, opportunities and consumer insights for strategy refinement
• Coordinate with central marketing to oversee digital activities (SEO, PPC, social, email, content, affiliates) and optimize performance
• Drive data-driven decision making using analytics to monitor campaigns and improve ROI
• Collaborate with the brand team to strengthen Myprotein’s Asia presence through innovative campaigns
• Plan and manage the regional marketing budget for efficient resource allocation and ROI
• Communicate effectively with cross‑functional partners to ensure timely delivery and alignment

• Bachelor's or higher in Marketing, Business or related field; Master's a plus
• 6+ years in marketing with at least 2 in a strategic role
• Experience in digital marketing, e‑commerce, and brand management in health/wellness
• Experience across multiple Asia territories (Japan, Korea, China, SEA)
• Strong analytical skills and data-driven decision making
• Excellent communication and cross‑functional collaboration
• Proven leadership to inspire a team and foster innovation
• Strong project management and ability to manage multiple priorities

• communication
• collaboration
• leadership
• Google Analytics
• SEO tools
• CRM systems