Senior Country Sales Lead

Overview

As Senior Country Sales Lead, you will shape the market approach for UK & Ireland, guiding a team of Area Sales Managers in the construction machinery parts sector. You will define regional strategy, analyze market dynamics, and drive initiatives that convert market insights into growth. This role sits at the intersection of strategy, market intelligence, and sales leadership to accelerate parts sales.

You’ll collaborate with manufacturers, dealers, and rental partners to strengthen the brand and expand coverage. A high-visibility position with international training opportunities and cross-border travel appeal.

• 25 days annual leave + bank holidays
• company vehicle
• international training opportunities
• laptop
• phone

• Define and implement a market strategy for UK & Ireland
• Conduct market and competitor analysis to inform decisions
• Identify market needs and translate insights into action
• Provide support and direction for Area Sales Managers
• Develop, implement and monitor sales initiatives

• Experience in a Parts Sales role within Construction Machinery/Heavy Plant
• Strong market exposure, knowledge and network
• Excellent relationship-building abilities
• Ability to travel across the UK & Ireland

• relationship building
• communication
• strategic thinking
• parts sales in construction machinery/heavy plant
• market analysis
• sales strategy development