Director, Programmatic Ad Sales

• Define and execute commercial growth strategy across national agencies, brands, holding-company trading desks, and programmatic buying teams
• Develop new business and expand existing relationships through programmatic direct, private marketplace, preferred, programmatic guaranteed, and curated deal opportunities
• Position Hearst News as a premium omnichannel marketplace spanning local and national audiences across Web, App, and CTV
• Build and manage a disciplined sales pipeline
• Build trusted relationships with agency investment teams, programmatic leads, data and activation teams, and senior brand stakeholders
• Lead consultative conversations connecting client objectives to inventory, audience, data, and measurement capabilities
• Create solutions combining display, video, and CTV supply with addressable audiences, contextual signals, suitability controls, and first-party data
• Represent customer needs internally and own opportunities from discovery through proposal, activation, optimization, and renewal
• Stay current on DSP and SSP dynamics, identity, privacy, CTV, data collaboration, supply-path efficiency, measurement, and buyer expectations
• Translate Hearst News capabilities into differentiated narratives for sellers and buyers
• Partner with Strategy & Operations, Technical Ad Management, Analytics, Product, and Data on pricing, packaging, inventory allocation, deal execution, and performance insights
• Bring customer feedback into product development and identify commercial opportunities
• Collaborate across Hearst teams to create integrated advertiser opportunities
• Troubleshoot issues, improve buyer experience, and protect campaign performance
• Coach and develop junior sellers and establish strong sales operating habits
• Report to the SVP, Programmatic Strategy

Requirements

• Significant experience in programmatic advertising, digital media, publisher sales, ad technology, or a related commercial role
• Ideally 5+ years in a selling role
• Strong understanding of programmatic buying and selling, including PMPs, curated supply, direct deals, audience activation, and the agency decision-making process
• Proven record of building senior agency and advertiser relationships and converting them into durable revenue
• Ability to sell strategic positioning and operational details, from packaging through deal setup, delivery, and optimization
• Excellent communication, presentation, negotiation, and organizational skills
• Collaborative leadership style and ability to create momentum across teams
• Deeper understanding of CTV inventory is a plus
• Right to work in the U.S. without immigration sponsorship

Core Competencies

Demonstrates expertise in programmatic advertising and digital media sales, with a strong ability to build and maintain relationships with agency and brand stakeholders. Proficient in developing and executing commercial growth strategies while leveraging data and audience insights for optimized campaign performance.

Highest-signal resume keywords

• Programmatic Advertising
• Digital Media Sales
• Agency Relationship Management
• Consultative Selling
• CTV Inventory Knowledge

Hard Skills

• Programmatic Buying
• Private Marketplace Deals
• Audience Activation
• Deal Optimization
• Data Collaboration

Soft Skills

• Excellent Communication
• Presentation Skills
• Negotiation Skills
• Organizational Skills
• Collaborative Leadership

Industry Keywords

• Commercial Growth Strategy
• Sales Pipeline Management
• Integrated Advertiser Opportunities
• Buyer Experience Improvement
• Senior Brand Stakeholders

Tools & Technologies

• DSP
• SSP
• Ad Technology

#J-18808-Ljbffr