Senior Executive - Ad Operations

Role Overview:

We are seeking a meticulous and technically inclined Ad Operations Executive with 1–3 years of hands-on experience in Campaign Manager 360 (CM360), Floodlight tag implementation, and ad serving. The ideal candidate will play a key role in executing and managing digital campaigns, ensuring accurate tracking, and providing support for seamless campaign delivery.

Key Responsibilities:

• Set up, traffic, and monitor campaigns using CM360.
• Assist in the implementation and QA of Floodlight tags for conversion tracking and remarketing.
• Ensure accurate creative setup, tagging, and timely campaign launches across ad servers.
• Troubleshoot delivery or tracking issues with internal teams and external partners.
• Collaborate with media planners and creative teams to ensure correct specs and tag deployment.
• Maintain campaign documentation, trafficking sheets, and tag trackers.
• Support campaign pacing and delivery reports, ensuring adherence to SLAs and KPIs.
• Assist in reconciling discrepancies related to impressions, clicks, and conversions.

Requirements:

• 1–3 years of experience in Ad Operations, preferably within a digital media agency or publisher.
• Working knowledge of CM360 (Campaign Manager 360) platform.
• Familiarity with Floodlight tag setup and troubleshooting.
• Basic understanding of HTML, JavaScript, and ad tag structures.
• Exposure to ad servers like DV360, Sizmek, or similar is a plus.
• Strong attention to detail with the ability to handle multiple campaigns simultaneously.
• Excellent communication and coordination skills.

Preferred Qualifications:

• Certification in CM360 or Google Marketing Platform is an added advantage.
• Experience with Google Tag Manager or similar TMS.
• Knowledge of third-party measurement tools (e.g., MOAT, IAS, DV) is a plus.