Copy Lead

Hiring For :- Brand Scale-Up Inc.

Experience: 3-5 years

Location: Bengaluru | On-site

About the Role

We’re looking for a sharp and versatile Copy Lead / Senior Copywriter to lead content and copywriting across social media, influencer campaigns, digital campaigns, and brand communication.

The ideal candidate should have experience managing and mentoring junior copywriters, while also being hands-on with writing. Experience across D2C, FMCG, dietary supplements, chocolates/food brands, and other consumer categories is preferred.

Key Responsibilities

• Develop creative concepts, social media copy, ad copy, product communication, and video scripts.
• Write engaging, conversion-focused copy across digital platforms.
• Adapt tone and messaging for different brands, audiences, and industries.
• Lead, mentor, and review the work of junior copywriters to maintain quality and consistency.
• Allocate copywriting tasks and ensure timely delivery.
• Collaborate with designers, art directors, strategists, performance marketers, and account teams.
• Ensure copy aligns with creative direction, brand guidelines, and client objectives.
• Stay updated with pop culture, internet trends, consumer behaviour, and emerging content formats.
• Present and articulate creative ideas clearly to internal teams and clients.

Skills & Experience

• 3-5 years of experience in copywriting, preferably in a digital/creative agency.
• Prior experience leading or mentoring junior writers.
• Strong command of English and ability to write in varied tones—witty, emotional, conversational, informative, and persuasive.
• Experience in social media, ad copy, scripts, influencer content, and brand storytelling.
• Understanding of D2C and FMCG brands, especially food, dietary supplements, chocolate, lifestyle, or similar consumer categories.
• Strong creative and design sensibility.
• Excellent communication, presentation, and time-management skills.
• A strong portfolio showcasing diverse writing and campaign work.

IMPORTANT: Please read the full job description carefully. If your experience and skills match the requirements mentioned above, then apply for the role.

We’re looking for someone who can think creatively, write compelling copy, and bring out the best in a team of writers.