Digital Business Development Manager

Company Description ShakoFlex, incorporated in 1992 as Shako Flexipack Pvt Ltd, is a leading manufacturer in the flexible packaging industry, serving diverse sectors and end-use applications worldwide. The company offers advanced Rotogravure, Flexographic, and Digital Flexible Packaging solutions that enhance tamper evidence, security, and shelf appeal. ShakoFlex is a pioneer in stock packaging products, including stand-up pouches, zipper pouches, kraft paper pouches, spout pouches, coffee valve pouches, and flat bottom pouches.

The organization has a strong international presence across North America, Europe, Africa, Australia, and Asia, and operates certified manufacturing sites (ISO22000, HACCP, BRC-IOP Grade A). ata-driven decision-making and long-term digital growth.

Industry: Flexible Packaging

Department: Sales & Marketing Experience: 3–7 years

Location: (Mumbai

Role Objective

We are looking for a highly result-oriented Digital Business Development & Customer Acquisition Manager who will be responsible for generating new B2B customers through digital channels and converting prospects into qualified sales meetings.

The person will independently research target companies, identify decision-makers, approach them through LinkedIn, email and telephone, generate interest in our flexible packaging solutions and arrange meetings for the sales team.

The core responsibility is customer acquisition and sales pipeline generation.

Responsibilities

Target Account Identification

● Identify companies that purchase flexible packaging products.

● Build target lists across FMCG, food, beverage, dairy, snacks, confectionery, personal care, pharma, pet food, chemicals and other relevant sectors.

● Research company size, products, packaging formats, manufacturing locations and potential packaging requirements.

● Identify companies currently using packaging formats that match our capabilities.

Decision-Maker Mapping

For every target account, identify the appropriate people:

CEO / Founder → Procurement → Purchase → Packaging → R&D → Supply Chain → Operations

Find their names, designations, LinkedIn profiles and business contact details through appropriate sources.

Outbound Customer Acquisition

Develop a systematic multi-channel prospecting process:

Research → Email → LinkedIn → Follow-up → Telephone → Qualification → Appointment → Sales Team

● Send personalized prospecting emails.

● Conduct LinkedIn outreach.

● Make outbound calls.

● Follow up systematically.

● Understand the prospect’s requirement.

● Generate interest and establish initial engagement.

● Book meetings for the sales team.

Sales Appointment Setting

Before handing over a lead to the sales team, establish:

● Company requirement

● Product/application

● Current packaging format

● Approximate potential volume, wherever available

● Location

● Decision-maker/contact

● Current supplier, wherever information is available

● Immediate or future requirement

● Specific reason for the meeting

Only qualified prospects should be passed to the sales team.

Digital Marketing

● Manage B2B digital campaigns supporting customer acquisition.

● Develop LinkedIn campaigns targeted at relevant industries and decision-makers.

● Coordinate content creation around the company’s packaging capabilities.

● Support website lead generation and SEO.

● Develop email campaigns.

● Track which digital channels generate actual enquiries and meetings.

CRM & Sales Pipeline

Maintain a structured CRM containing:

Target Account → Contact → Outreach → Response → Qualified Lead → Meeting → Opportunity → Customer

Provide weekly management reports covering:

● Accounts researched

● Decision-makers identified

● Emails sent

● LinkedIn outreach

● Calls made

● Responses

● Qualified leads

● Meetings booked

● Sales opportunities

● New customers acquired

Performance Measurement

The most important KPIs will be:

1. Qualified meetings booked

2. Qualified sales opportunities generated

3. New customer enquiries

4. Conversion of prospects into opportunities

5. New customers acquired

6. Pipeline value generated

Activity metrics such as emails and calls will be monitored, but the ultimate measure will be business generated.

Candidate Requirements

● 3–7 years of experience in B2B sales development, inside sales, business development or digital lead generation.

● Experience selling industrial/manufacturing products is strongly preferred.

● Flexible packaging experience would be an advantage.

● Excellent LinkedIn and internet research skills.

● Strong email-writing ability.

● Comfortable making cold calls.

● Strong communication and persuasion skills.

● Ability to speak to senior decision-makers.

● Highly persistent and target-driven.

● Strong Excel/CRM discipline.

● Ability to work independently and build a sales pipeline from scratch.

What We Are NOT Looking For

This is not primarily a social-media management role.

We are not looking for someone whose main responsibility is:

● Posting on Instagram

● Creating routine social-media posts

● Increasing followers

● Making generic digital content

We need someone who can find customers, find the right people inside those companies, approach them, follow up and get meetings for our sales team.

Qualifications

• Strong skills in digital business development, online sales, and e-commerce management.
• Experience with digital marketing, online customer acquisition, and conversion optimization.
• Ability to conduct market research, analyze data, and develop growth strategies for digital channels.
• Proficiency in relationship management, negotiation, and stakeholder communication.
• Familiarity with CRM systems, analytics tools, and e-commerce platforms.
• Bachelor’s degree in Business, Marketing, Engineering, or a related field; an MBA or equivalent postgraduate qualification is an advantage.
• Experience in packaging, manufacturing, or related industries is beneficial, especially in international markets.
• Strong organizational skills, attention to detail, and the ability to manage multiple projects in a fast-paced environment.
• Comfort working on-site in Mumbai with cross-functional teams and international partners.