Senior Marketing Specialist

Melbourne | Permanent Full-Time | Financial Services
This is a hands-on specialist position responsible for developing sophisticated automated customer journeys, leveraging customer data and marketing technology to deliver highly personalised and connected customer experiences.

Working across Marketing, Digital, Data and Technology teams, you will play an important role in optimising marketing automation and customer data platforms, improving journey orchestration and driving greater personalisation across the customer lifecycle.

The Role:

• Design, build and optimise automated lifecycle and trigger-based customer journeys.
• Develop sophisticated journeys using advanced triggers, branching logic, decisioning and personalisation.
• Support the management and optimisation of customer data and marketing automation platforms.
• Develop reusable journey templates, audience segments, personalisation frameworks and suppression logic.
• Leverage customer data, behavioural insights and real-time triggers to deliver relevant and timely communications.
• Monitor journey performance and use data and insights to continually improve targeting, engagement and customer outcomes.
• Conduct testing and quality assurance across automated journeys and customer communications.
• Troubleshoot live journeys and resolve platform or automation issues.
• Translate marketing and business requirements into scalable MarTech and personalisation solutions.
• Partner closely with Marketing, Digital, Data, CRM and Technology stakeholders.
• Maintain strong governance across customer data, consent, privacy and communications.
• Support platform capability uplift through knowledge sharing, mentoring and the implementation of best practice.

About You:

• 6+ years' experience working with advanced marketing automation platforms and/or Customer Data Platforms (CDPs).
• Strong hands-on experience with Microsoft Dynamics 365 Customer Insights, Salesforce Marketing Cloud or similar platforms.
• Demonstrated experience designing and building complex automated customer journeys.
• Strong knowledge of customer journey orchestration, lifecycle marketing and hyper-personalisation.
• Experience working with advanced segmentation, triggers, branching logic, decisioning and suppression rules.
• Strong understanding of customer data, attributes, calculated fields and audience segmentation.
• Experience testing, troubleshooting and continuously optimising live automated journeys.
• Strong analytical skills with the ability to translate customer data into meaningful marketing actions.
• An understanding of APIs and integrations supporting cross-channel activation and orchestration.
• Strong stakeholder management skills and the ability to work effectively across marketing, data and technology teams.
• Excellent organisation, project management and attention to detail.
• Tertiary qualifications in Marketing, Business, IT or a related discipline.

Highly Regarded:

• Experience within financial services, banking or another highly regulated environment.
• Working knowledge of HTML and CSS, particularly within email marketing.
• Previous experience mentoring or supporting the development of junior team members.
• Experience working within large-scale or complex customer environments.

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