Business Development Executive

Position Overview

We are looking for a driven and relationship-focused Business Development professional to lead sales and growth initiatives

within the Cafe segment of the HORECA (Hotel, Restaurant, Cafe) channel. The ideal candidate will have a strong background in B2B sales to cafes, QSRs, or food & beverage outlets, with a proven ability to build partnerships, drive revenue, and expand

market presence.

Roles & Responsibilities

●     Identify, prospect, and onboard new cafe, QSR, and HORECA clients within the assigned territory

●     Build and maintain strong relationships with cafe owners, chains, franchise operators, and procurement teams

●     Achieve monthly, quarterly, and annual sales targets for the cafe segment

●     Develop and execute territory-wise business development plans to grow market share

●     Conduct regular client visits, product demonstrations, and negotiations

●     Manage the complete sales cycle — lead generation, pitching, negotiation, closing, and after-sales support

●     Coordinate with supply chain/operations teams to ensure timely order fulfillment and service delivery

●     Monitor competitor activity, market trends, and pricing within the cafe/HORECA space

●     Maintain accurate records of client interactions, sales pipeline, and forecasts (CRM/Excel)

●     Collaborate with marketing teams for promotional activities, trade schemes, and visibility drives

●     Ensure high levels of customer satisfaction and repeat business through consistent engagement

Required Skills & Experience

●     3–5 years of proven experience in cafe sales / HORECA / B2B field sales

●     Strong existing network within cafes, coffee chains, restaurants, or food service outlets is a plus

●     Excellent communication, negotiation, and relationship-building skills

●     Self-motivated with a target-driven approach and strong ownership mindset

●     Ability to travel extensively within the assigned territory

●     Proficiency in MS Office/Excel; CRM tool experience preferred

●     Basic understanding of the F&B/coffee/beverage industry, pricing, and distribution dynamics

Educational Qualification

●      MBA/PGDM in Sales & Marketing.

Key Competencies

●     Territory & Account Management

●      Consultative Selling

●      Negotiation & Closing

●      Market Intelligence

●      Relationship Management

●     Ownership & Accountability

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