Creative Strategy Lead

Creative Strategy Lead

(Where creative thinking becomes business growth)

Let's be clear upfront.

This is not a role for people who just want to \"be creative.\"

At Porcellia, creative strategy is one of the biggest revenue drivers in the company. The work you lead doesn't sit on decks or moodboards. It goes live. It gets tested. It drives revenue. And you'll be responsible for raising the quality of strategic thinking across brands, teams, and campaigns.

If you've ever looked at an ad, a landing page, or a campaign and thought,

\"this could work so much better if someone actually thought it through,\"

and you've helped others think better too—this role will feel uncomfortably perfect.

We're a boutique growth marketing agency helping high-potential D2C brands scale across beauty, wellness, fashion, food, and lifestyle. We blend psychology with performance, storytelling with strategy, and creativity with commercial outcomes.

We move fast, challenge conventional thinking, and believe the best creative strategy is measured by business impact not opinions.

Title: Creative Strategy Lead

Reports to: Founder

Manages: Creative Strategy Team

This is a leadership role.

You'll own the Creative Strategy function at Porcellia—leading strategy across multiple brands while building the frameworks, systems, and people that make great creative thinking repeatable.

You're not just responsible for creating winning strategies. You're responsible for raising the standard of strategic thinking across the company.

• Lead creative strategy across multiple D2C brands, ensuring every campaign is rooted in consumer psychology and business objectives.
• Translate research, customer insights, market trends, and data into actionable creative directions.
• Partner closely with founders, growth marketers, designers, editors, copywriters, and account teams to solve business problems through creative strategy.
• Own the complete strategic process—from insight and ideation to execution, testing, optimisation, and scale.
• Review, challenge, and elevate strategic thinking across all client accounts.
• Lead, mentor, and develop the Creative Strategy team through coaching, feedback, and structured reviews.
• Build scalable frameworks, research methodologies, creative review systems, and testing playbooks that improve how the entire team works.
• Identify winning creative patterns across brands and turn them into repeatable strategic frameworks.

You're not here to decorate brands. You're here to grow businesses.

Your strategies won't sit in presentations—they'll be launched, tested, measured, and refined within days.

You'll work directly with founders and influence decisions that impact real revenue.

You'll build expertise at the intersection of psychology, storytelling, business strategy, platforms, experimentation, and leadership.

Most importantly, you won't inherit a finished Creative Strategy department—you'll help define how it operates, scales, and succeeds.

• You're obsessed with understanding why people think, feel, and behave the way they do.
• You naturally connect consumer psychology with business outcomes.
• You enjoy mentoring people and raising the quality of work around you.
• You think in systems, frameworks, and first principles—not isolated ideas.
• You enjoy building processes that make teams stronger over time.
• You like seeing ideas succeed or fail in the real world and learning from both.
• You want your thinking to influence businesses, not just campaigns.

• You believe creativity and performance are opposites.
• You're uncomfortable with numbers, experimentation, feedback, or accountability.
• You prefer executing ideas yourself instead of coaching others to produce better work.
• You optimise for aesthetics over commercial outcomes.
• You want your work judged purely on taste rather than measurable impact.

Creative strategy is one of Porcellia's biggest competitive advantages.

As Creative Strategy Lead, you'll shape not only the work we produce but also the systems, standards, and culture that define creative strategy across the company.

You'll help build a function that directly influences how some of India's fastest-growing D2C brands scale.

• 100% Remote
• Full-time role with significant ownership and direct founder collaboration.
• A fast-moving environment where your ideas quickly become experiments and your experiments become playbooks.

If you're excited by solving complex business problems through creativity, building high-performing teams, and creating work that delivers measurable results, you'll probably love it here.

Creative Strategy Lead (5–8 years experience): 12-14 LPA

Tell us why you're the Creative Strategy Lead we're looking for.

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(Applications without a note won't be considered.)