Senior Leader, Brand & Strategic Marketing

This is a strategic leadership opportunity with significant influence across brand, customer experience and business growth.

Location: Brisbane, Hobart or Bundaberg.

Senior Leader, Brand & Strategic Marketing

Lead a brand with ambition. Shape growth. Influence enterprise-wide impact.

At MyState, we're entering an exciting phase of growth and transformation. As we expand our reach, we're looking for an experienced and commercially-minded Senior Leader, Brand & Strategic Marketing to help build a stronger, more distinctive brand that drives customer preference, engagement and sustainable business growth.

Reporting to the Head of Customer & Marketing, this is a senior leadership role responsible for developing and executing MyState's brand and strategic marketing agenda. You'll lead a talented team and play a critical role in ensuring our brand is embedded across customer experiences, business initiatives and strategic decision-making.

What you’ll do

As our Senior Leader, Brand & Strategic Marketing, you will:

Lead Brand Strategy

• Develop and evolve MyState's brand strategy to support growth and long-term differentiation.
• Act as the guardian of the MyState brand across all customer touchpoints.
• Lead brand positioning, messaging, architecture and identity.
• Ensure brand investment delivers measurable commercial outcomes.

Drive Strategic Campaigns

• Create and deliver integrated brand campaigns that increase awareness, consideration and customer acquisition.
• Lead agency partnerships and campaign execution.
• Optimise media investment and campaign effectiveness through data-driven decisions.

Elevate Content & Social Media

• Lead social media strategy, governance and performance.
• Develop an integrated content strategy that supports customer engagement and business priorities.
• Ensure all content reflects customer needs and MyState's brand voice.
• Leverage AI, automation and emerging technologies to enhance marketing effectiveness and productivity.

Build Meaningful Partnerships

• Develop and manage sponsorship and partnership strategies aligned to brand objectives.
• Evaluate new opportunities and maximise commercial and brand value from investments.
• Measure effectiveness and ROI across sponsorship activity.

Deliver Customer & Market Insights

• Lead brand tracking, customer research and market insight programs.
• Translate insights into actionable recommendations for senior leaders.
• Monitor competitor activity and emerging market trends.
• Report on brand health and growth opportunities to executive stakeholders.

Contribute as a Strategic Leader

• Influence organisation-wide initiatives and strategic decisions.
• Partner across marketing, product, digital and customer teams to ensure a consistent customer experience.
• Contribute to transformation programs and growth initiatives as a key member of the Customer & Marketing leadership team.

Lead and Inspire People

• Build, coach and develop a high-performing team.
• Foster a culture of accountability, innovation and continuous improvement.
• Create an environment where people can grow, succeed and do their best work.

About You

You’ll be an accomplished marketing and brand leader with a proven track record of delivering commercial outcomes through strategy, innovation and customer-focused thinking.

You’ll Bring

• Tertiary qualifications in Business, Commerce, Marketing or a related discipline.
• Extensive experience leading brand and strategic marketing functions.
• Demonstrated success developing and executing enterprise-wide brand strategies.
• Strong commercial acumen with the ability to connect marketing activity to business performance.
• Experience leading integrated campaigns across multiple channels.
• Deep understanding of customer insights, brand health measurement and market research.
• Exceptional stakeholder engagement and influencing skills, including experience working with executive leaders.
• Proven ability to lead, coach and develop high-performing teams.
• A growth mindset and passion for innovation, digital transformation and continuous improvement.

Why Join MyState?

At MyState, we're focused on creating exceptional customer experiences and building a brand that stands out in a competitive market. This role offers a genuine opportunity to shape the future of our brand, influence strategic outcomes and make a lasting impact on our business and customers.

If you’re a strategic thinker, commercial marketer and inspiring leader ready to take the next step in your career, we’d love to hear from you.

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