Head of Marketing - South Bank, QLD

Cruiseabout is a premium, cruise-focused travel agency helping Australians plan and book exceptional cruise holidays around the world. From close-to-home sailings to bucket-list voyages, we combine expert advice, genuine cruise knowledge and personalised service to help you find the right cruise for you.

The Head of Marketing is responsible for designing, leading and executing Cruiseabout's national marketing strategy across brand, customer, supplier co-op, paid, owned and earned channels. This role drives enquiry generation, conversion and TTV growth across the national store network and supports the brand's expansion from 9 to 20+ stores. The role owns the brand framework, the supplier marketing program, CRM and lifecycle marketing through Salesforce Marketing Cloud, Paid Marketing activity (digital, retail and above the line) and World360 loyalty integration for the Cruiseabout customer base.

Key Responsibilities

• Develop and execute the annual marketing strategy and plan, owning KPIs, zero‑based budget planning, quarterly reforecasting, and ROI to drive enquiries, conversions, cost efficiency, and TTV contribution
• Own the brand strategy, ensuring consistent brand execution across all touchpoints while driving customer insights, loyalty growth, and brand advocacy
• Develop and manage strategic supplier relationships by planning and executing annual co‑marketing programs, maintaining the supplier marketing calendar, and tracking campaign performance and ROI for suppliers and leadership
• Lead Cruiseabout's performance marketing strategy by overseeing paid media across multiple channels, managing agency partnerships, and optimising attribution, measurement, and channel mix
• Lead Cruiseabout's owned and earned channel strategy by optimising the website, SEO, CRM and lifecycle marketing, driving organic content and social media, and managing PR and trade media relationships
• Lead end‑to‑end campaign planning and delivery, aligning promotional activity with product and supplier priorities while managing creative and production partners
• Build store‑level marketing capability targeting community groups such as Probus, U3A, RSL and golf clubs near each store
• Active member of the Cruiseabout SWOT leadership team, contributing to overall strategy, capability planning and business decision‑making

Who are you?

• Minimum 5 years of experience in Marketing
• Proficiency in budget management
• Expertise in B2B marketing strategies
• Advanced skills in Microsoft 365
• Basic knowledge of web programs
• Familiarity with Canva, WordPress, and CRM platforms
• Strong negotiation abilities
• Proficient in conflict resolution
• Skilled in media relations

What you'll Enjoy

• Set Sail on Exclusive Perks: Opportunities to participate in onboard ship inspections and enjoy exclusive cruise discounts for your personal seafaring adventures
• Navigate the World: Become a cruise expert with access to industry travel discounts and qualify for sponsored ‘Familiarisation Cruises’ to explore new destinations and cruise products worldwide
• Culture: You will be employed by an inclusive company that offers a team culture like no other in the industry – Flight Centre Travel Group Australia is proud to be a certified Great Place To Work Australia New Zealand Pty Ltd
• Diverse Crew: FCTG is an Equal Opportunity Employer and encourages all suitably qualified applicants to apply, including Aboriginal and Torres Strait Islander People and people from racial, ethnic, or ethno‑religious minority groups and people with disability
• Chart Your Course for Growth: Access tailored Learning & Development pathways, including in‑depth training on cruise products to enhance your skills
• Exclusive Staff Discounts: Accessible via our employee‑only portal with 350+ of Australia’s leading retailers, health and wellness discounts, financial planning advice, employee share plan and more
• Explore Endless Horizons: Build a rewarding career across our global network of brands and businesses – we prioritise promoting talent from within
• Corporate Health Discounts: Access exclusive discounts on health insurance plans for you and your family with our partner BUPA, access to internal gym facilities
• Mental Health: Support and Employee Assistance Program for staff and family
• Social: Regular awards nights, social team‑building and industry events, with the opportunity to attend global conferences (Bangkok in 2026)
• Giving Back: Corporate Social Responsibility program supporting nominated charities through Workplace Giving, volunteering and fundraising; paid parental and volunteer leave
• Sustainability at the Helm: As stewards of the seas, we’re committed to sustainable practices that protect the environment for the future of cruising and tourism
• Be part of a workplace committed to reconciliation through our Reconciliation Action Plan – we proudly support Aboriginal and Torres Strait Islander inclusion, cultural safety, and dedicated cultural leave

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