Senior Manager, Product Marketing

Senior Manager, Product Marketing

What You’ll Do

• Lead the coordination of the go-to-market and external launch planning for product innovations and advancements, and market adoption across onsite search, display, and in-store ads.
• Occasionally supervise Product Marketing Managers to develop best‑in‑class, professional‑grade marketing and sales materials tailored to the sales strategy and intended audience.
• Work collaboratively with subject‑matter experts, including Product and Analytics leadership, to manage the pipeline of launches, design roll‑out plans, and devise compelling communications to maximize impact from our product portfolio.
• Work with colleagues on the product team and data teams to shape the product roadmap and plan future product marketing activities.
• Play a critical role in setting and managing timelines and launch workstreams to align a cross‑functional team to meet launch deadlines.
• Ensure customer, product, and business insights are leveraged to develop the most compelling external narratives across all communications to support our media‑selling activities and demonstrate the value of our solutions.
• Lead Sales and Ops training on product capabilities and value propositions of new solutions.
• Play a key role in sales enablement by serving as the product marketing subject‑matter expert, partnering with Sales on strategic customer engagements, delivering compelling product presentations, and clearly articulating the product value proposition to drive customer adoption and revenue growth.
• Collaborate across the product marketing team to ensure consistent dissemination of product information and selling narratives throughout all communication channels.
• Establish and manage channels for structured customer feedback on products and capabilities, in partnership with Product and Sales leadership.
• Act as senior leader on the planning function for Product Marketing work, developing strategies and action plans to maximize lead generation and revenue contributions of our product capabilities.
• Stay abreast of trends in the media landscape and bring that intelligence into the Advance team and across our product planning.

What We’re Looking For

• A strategic and self‑driven marketing leader who can motivate and organize cross‑functional stakeholders toward common objectives and deadlines.
• 5‑10 years of marketing and communications experience, preferably with product marketing and/or B2B marketing supporting ad tech or media sales.
• An adept marketing storyteller and strategist who can translate data and insights into compelling marketing narratives in support of selling activities.
• Exemplary organization, project management, and planning skills to help the marketing team organize product launches across all business lines.
• Knowledge of advertising technology and/or media is strongly encouraged; experience with consumer packaged goods and/or retail sectors is an asset.
• Impeccable attention to detail, especially around copywriting, is a must‑have.
• An eye for design and compelling visual communication in PowerPoint is required. Hands‑on experience with Adobe’s design suite or similar is even better.
• Demonstrated ability to understand and communicate complex subject matter or solutions for a variety of audiences.
• Experience with a wide variety of marketing communications, including slideware and brochureware (both sales‑centric and technical documentation), whitepapers, editorial products, social media, email newsletters, website content management, and more.
• Solid stakeholder management skills and exceptional communication skills; confident presentation skills are an asset.
• Ability to work independently and manage through ambiguity.
• High proficiency with Microsoft Office suite, particularly PowerPoint; working knowledge of Confluence, JIRA, Salesforce, and other collaboration tools is a plus.

Our commitment to Sustainability and Social Impact is an essential part of the way we do business. We focus our attention on areas where we can have the greatest impact, guided by the pillars of Environment, Sourcing, and Community.

Our CORE Values—Care, Ownership, Respect, and Excellence—drive all our decision‑making and manifest through our Blue Culture. We offer our colleagues progressive careers, comprehensive training, flexibility, and other competitive benefits, making us one of Canada’s Top Employers and a leader in diversity and inclusion.

We have a long‑standing focus on diversity, equity, and inclusion because we know it will make our company a better place to work and shop. We are committed to creating accessible environments for our colleagues, candidates, and customers. Requests for accommodation due to a disability (visible or invisible, temporary or permanent) can be made at any stage of the application and employment process.

Please Note: Candidates who are 18 years or older are required to complete a criminal background check. Details will be provided through the application process.

Hiring Range / Échelle salariale à l’embauche: $100,000.00 – $132,000.00 per year. A candidate’s experience, knowledge, and the geographical region in which the position is located may be factored into the pay a candidate receives for this position.

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