Marketing Automation Manager

BDO is reshaping its Sales and Marketing team to support growth ambitions.

Role Summary

We are looking for a Marketing Automation Manager to support the delivery and optimisation of email and automation journeys that drive engagement and nurture leads, aligned with BDO’s sales methodology.

Key Responsibilities

• Build and deploy email and automation workflows in HubSpot using approved templates and governance standards.
• Create and manage lists/segments, workflows, triggers and basic scoring components as required.
• Maintain campaign set‑up accuracy including naming conventions, tagging and required fields.
• Run QA for journeys and emails (links, personalisation, rendering, segmentation logic, suppression rules).
• Support campaign execution of email/automation components, ensuring briefs are complete and timelines are met.
• Build and maintain targeted nurture journeys for priority account sets as defined by senior leadership.
• Support reporting inputs, produce performance reports (engagement, conversions, progression signals) and recommend improvements.
• Implement optimisation changes to journeys based on insight and direction from senior role.
• Ensure tagging, lifecycle stage fields and handoff indicators are applied correctly.
• Support CRM integration processes by maintaining clean HubSpot configuration and escalating data issues promptly.

Qualifications

• Hands‑on experience delivering B2B email marketing and automation.
• Proficiency with a marketing automation platform (e.g., HubSpot, Marketo, Salesforce). Building workflows, emails, segmentation and reporting.
• Strong attention to detail and QA discipline; able to meet deadlines.
• Comfortable using performance data, reporting and KPI tracking to inform improvements.
• Good stakeholder communication and ability to coordinate inputs and timelines.
• Commercial outlook and understanding of client needs.

#J-18808-Ljbffr