Public Relations Specialist

Job Summary:

Eminence, a strategy consulting company, is looking for an ambitious, creative, and experienced Public Relations Specialist to join our team with a strong focus on the Consumer sector. This role requires a proactive thinker who can support external and internal communication initiatives, including PR campaign management, media relations, press release development, influencer engagement, media database maintenance, identifying target lifestyle and business media, and much more.

Key Responsibilities:

• Media Relations: Build and nurture relationships with journalists, editors and media houses across consumer, lifestyle, retail, FMCG, travel, technology and business publications to enhance brand visibility.
• Press Communication: Draft and distribute press releases, media pitches, corporate announcements and feature stories tailored to consumer audiences to secure impactful media coverage.
• Client Servicing: Work closely with consumer brand clients to understand their communication objectives, develop strategic PR recommendations and ensure seamless execution of campaigns.
• PR Campaign Execution: Support the planning and execution of integrated PR campaigns, product launches, brand campaigns, partnerships and corporate announcements aligned with business objectives.
• Media Monitoring & Analysis: Monitor media coverage, analyse campaign performance, track industry conversations, and provide actionable insights to strengthen communication strategies.
• Digital PR & Social Media: Leverage digital platforms to amplify brand narratives, support thought leadership initiatives and identify opportunities for collaboration with influencers and content creators.
• Research & Trend Analysis: Stay updated on consumer trends, market developments, cultural moments, competitor activities and emerging media opportunities to identify proactive storytelling angles.
• Event & Brand Communications: Support communication for product launches, experiential events, partnerships, campaigns and other brand-led initiatives to maximise media visibility.

Desired Candidate Profile:

• Prior experience in managing PR for consumer brands, including FMCG, retail, fashion, lifestyle, travel, hospitality, technology or D2C brands.
• Strong relationships with consumer, lifestyle and business media.
• Excellent written and verbal communication skills.
• Ability to manage multiple clients and projects simultaneously.
• Strong research, analytical and storytelling skills.
• Familiarity with media monitoring tools and digital communication trends.