Digital Marketing Associate, Lifecycle & CRM (Hiring Immediately)

Essential Duties And Responsibilities

Assist in building and executing lifecycle marketing programs across key customer stages

Analyze customer behavior, engagement trends, and campaign performance to generate insights

Maintain documentation of campaign processes, lifecycle frameworks, and best practices

Collaborate with Performance Marketing and CIX to align campaigns with broader marketing initiatives

Work with Analytics to define audiences, measure performance, and identify optimization opportunities

Support lifecycle testing initiatives to improve conversion, engagement, and customer retention

Support end-to-end campaign development, including briefing, coordination, QA, and performance tracking

Partner with Creative and Design teams to translate campaign briefs into effective customer communications

Assist in defining audience segmentation and customer targeting strategies

Contribute to promotional campaigns, sale moments, and customer progression strategies

Support ongoing reporting with clear takeaways and recommendations