Head of Marketing – Growth

• Take full ownership of inbound pipeline and are accountable for generating and converting demand through your work
• Distribution & conversion to SQL sits with you end-to-end
• You decide where to focus based on what materially moves pipeline
• You can write, build and ship when needed
• You set up and own tracking, attribution and performance analysis
• Use AI to increase speed, quality and effectiveness
• You own areas of marketing beyond the inbound engine
• Work closely with sales on the ICP
• Expand the role through results

Requirements

• First marketing or growth hire, or founder of something where finding an audience was the hard part
• Experienced in operating without a playbook
• Strong orientation towards outcomes over activity
• Good judgement on where time should be spent
• Comfortable getting close to the work when needed
• A systems thinker
• Moves quickly and is comfortable being wrong
• Commercially minded, with a clear understanding of how work connects to pipeline, conversion and revenue
• Action-oriented, able to make decisions without constant validation
• Has used AI in a way that has had a real impact on output or performance

Core Competencies

Demonstrates expertise in managing inbound marketing pipelines, utilizing AI for performance enhancement, and driving conversion strategies that directly impact revenue. Capable of operating independently and making data-driven decisions to optimize marketing efforts.

Highest-signal resume keywords

• Inbound Marketing Ownership
• Performance Analysis
• AI Utilization
• Pipeline Conversion
• Commercial Mindset

Soft Skills

• Systems Thinking
• Action-Oriented Decision Making
• Good Judgement
• Outcome Orientation

Industry Keywords

• Demand Generation
• Attribution
• SQL Conversion
• Audience Development
• Growth Marketing

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