Marketing Campaign Coordinator - CRM

Troocoo is proud to be partnering with a global retail brand to appoint a Marketing Campaign Coordinator - CRM, supporting the ANZ marketing team.

About the role

This role sits within the ANZ marketing function. You will support the development and execution of marketing CRM campaigns across the ANZ market, optimising performance and implementing learnings from other global markets.

This is a great opportunity for someone with a strong marketing or digital background who is keen to build a career in CRM, or who already has some CRM experience and wants to specialise further. You'll bring an interest in digital best practice and measurement, and a comfort using data to guide decisions. Over time, you will build strong knowledge of CRM platforms and the execution of one-to-one communications through eDM, SMS and push notifications, working confidently within a complex, fast-moving business alongside data and analytics, IT, brand, campaigns, product and production teams.

Key responsibilities

• Supporting the delivery of the CRM strategy for the ANZ market.
• Playing a supporting role in developing the CRM calendar, and keeping relevant stakeholders across the business informed.
• Working with the Business Insights team to understand CRM performance and identify changes to improve effectiveness.
• Conducting pricing and promotional tests to optimise campaign effectiveness.
• Working closely with third-party CRM providers to continually improve effectiveness and implement best practice.
• Partnering with brand, campaigns and production teams to optimise creative for CRM in line with overall campaign and brand guidelines.
• Working with members of the Global Centre of Excellence to analyse and optimise performance.
• Supporting the delivery of weekly digital marketing reports.
• Sharing best practice initiatives and outcomes with other markets and the Centre of Excellence.

About you

You're a campaign specialist who thrives on optimising performance and turning data into action. You bring strong attention to detail, excellent written and verbal communication skills, and the ability to work confidently across technical and commercial stakeholders.

You will also bring:

• Experience developing and executing CRM strategies and campaigns.
• Experience managing CRM campaigns end to end, including briefing, copywriting and proofing across various CRM channels.
• A strong understanding of segmentation and CRM best practice, especially across eDM, SMS and push.
• Proven ability to work cross-functionally to execute the campaign calendar and manage competing priorities.
• Experience with Python and SQL would be an advantage.

If this role sounds of interest please apply directly or reach out to [email protected] for a confidential discussion.

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