Account Manager

Role Summary:

The Account Manager owns end-to-end client relationships for YouTube and Instagram management, from onboarding through monthly content delivery. A single point of contact between the client and internal production teams (scripting, shooting, editing, design), responsible for translating client goals into content plans, keeping delivery on schedule, and managing performance conversations.

Key Responsibilities:

Client Relationship Management

•⁠ ⁠Act as primary point of contact for assigned YouTube/Instagram client accounts

•⁠ ⁠Run onboarding for new clients: understand brand guidelines, content pillars, target audience, and posting cadence

•⁠ ⁠Conduct regular client calls/meetings (content review, performance review, planning)

•⁠ ⁠Manage client expectations on turnaround times, revision cycles, and platform limitations

Content & Production Coordination

•⁠ ⁠Convert client briefs into content calendars and shot lists for the production team

•⁠ ⁠Coordinate shoot schedules, script approvals, and edit timelines with internal teams (video, design, editing)

•⁠ ⁠Review content before client submission for quality, brand alignment, and platform fit (Reels, Shorts, long-form YouTube, carousels, etc.)

•⁠ ⁠Manage revision rounds: track feedback, ensure turnaround SLAs are met

Performance & Reporting

•⁠ ⁠Track channel/account performance (views, engagement, follower growth, watch time) across YouTube and Instagram

•⁠ ⁠Prepare monthly performance reports with insights and next-month recommendations

•⁠ ⁠Flag underperformance early and coordinate with the content/strategy team on course correction

Client Retention

•⁠ ⁠Monitor client satisfaction and proactively address dissatisfaction before it becomes churn risk

•⁠ ⁠Support renewal conversations with performance data

Internal Coordination

•⁠ ⁠Brief and follow up with video professionals, editors, and designers on deliverables

•⁠ ⁠Escalate resourcing or timeline conflicts to production leads

•⁠ ⁠Maintain a tracker of all client deliverables, approval status, and posting schedules

Requirements:

•⁠ ⁠Bachelor's degree in Media, Marketing, Communications, or related field

•⁠ ⁠2+ years in social media account management, content operations, or client servicing, agency/studio background preferred

•⁠ ⁠Strong working knowledge of YouTube (algorithm basics, watch time, Shorts) and Instagram (Reels, carousels, engagement metrics)

•⁠ ⁠Comfortable reading platform analytics (YouTube Studio, Instagram Insights) and translating data into client-facing reports

•⁠ ⁠Excellent written and verbal communication, able to present performance data to clients confidently

•⁠ ⁠Ability to manage multiple client accounts and production timelines simultaneously

•⁠ ⁠Working knowledge of project management tools (e.g., Notion, Clickup, Google Sheets) for tracking deliverables

Reporting & Accountability:

•⁠ ⁠Weekly status update on all assigned accounts

•⁠ ⁠Immediate escalation of any client dissatisfaction, missed deadline, or scope creep

•⁠ ⁠Monthly account health report: content delivered vs. planned, performance trends, client feedback

What Success Looks Like:

•⁠ ⁠Content calendars delivered and approved on schedule with no missed posting dates

•⁠ ⁠Client retention/renewal within target

•⁠ ⁠Performance reports delivered on time with actionable insights, not just numbers

•⁠ ⁠Escalations resolved at the account manager level