Senior Manager Marketing

Key Responsibilities

• Leadership & Creative Direction: Lead, mentor, and develop a small team of managers, designers, editors, and social brand managers; foster a high‑performance, collaborative creative culture; provide clear, actionable feedback to elevate design, video, and content output.
• Content Strategy & Brand Execution: Translate brand strategy into compelling creative content across YouTube, TikTok, X, Instagram, and Twitch; develop content frameworks, campaign concepts, and storytelling approaches that align with brand identity; ensure consistency in tone, visual identity, and messaging; monitor performance and use insights to optimize reach, engagement, and growth.
• Marketing Operations & Project Management: Oversee marketing project scheduling, workflows, and creative planning to meet deadlines and business goals; maintain and update the marketing department budget; manage cross‑functional alignment with esports operations, partnerships, merchandise, and executive leadership; ensure all brand deliverables satisfy partner and sponsor requirements.
• Live Events & Experiential Marketing: Lead marketing strategy and promotion for tournaments, live activations, meet‑and‑greet events, watch parties, and community activities; oversee on‑site creative execution, content capture, and post‑event storytelling; collaborate with event production teams to maximize visibility, fan engagement, and sponsor exposure.
• Stakeholder Collaboration: Serve as the main creative marketing partner for internal stakeholders—including Partnerships, Esports, Merch, and Leadership—translating business needs into actionable creative briefs and campaigns; ensure alignment across teams and maintain strong communication throughout project lifecycles.

Qualifications

• 5+ years of experience in marketing, digital content, or creative leadership, ideally in esports, gaming, entertainment, or youth‑focused brands.
• Proven track record managing creative teams and delivering high‑quality, multi‑platform content.
• Strong proficiency with Adobe Creative Cloud (Photoshop, Illustrator, After Effects, Premiere), Figma, and knowledge of video editing/motion graphics workflows; comfortable working with CMS/DAM tools.
• Deep understanding of YouTube, TikTok, Instagram, X, and Twitch best practices, including SEO, retention, and optimization; ability to interpret performance data and build data‑informed growth strategies using YouTube Studio, TikTok Analytics, Meta Business Suite, and Google Analytics.
• Experience managing budgets, timelines, production workflows, and vendor relationships; strong familiarity with sponsor deliverables, branded content, merchandising/MTX marketing, and supporting sales teams with marketing assets.
• Strong grasp of the esports landscape, COD ecosystem, creator economy, and gaming culture, with the ability to craft culturally relevant, authentic content.
• Excellent project management, cross‑functional collaboration, and creative feedback skills; ability to lead teams in a fast‑paced, high‑volume creative environment.

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