Brand Communications Specialist

Experience Required: 3+ years

Location: Mumbai

Role Overview

We’re looking for a forward-thinking Brand Communications Specialist  who can shape, scale, and future-proof our brands in a fast-moving digital ecosystem. This role requiressomeone who can translate strategy into compelling narratives, ensure consistency across touchpoints, and elevate the brand experience across teams and channels.

Key Responsibilities

Brand Leadership

• Own and evolve the brand’s core identity—guidelines, voice, tone, and positioning—across all verticals.
• Build a cohesive brand strategy rooted in business goals, audience insights, and cultural trends.

Cross-Functional Collaboration

• Partner with creative, content, social, product, and marketing teams to maintain brand consistency across campaigns, platforms, and experiences.
• Lead and mentor designers, writers, and creatives to uphold brand standards and raise the creative bar.
• Drive compelling brand narratives, creative briefs, and campaign frameworks.
• Audit digital and offline assets to ensure high-quality, consistent brand presence; define corrective actions where needed.
• Create scalable brand systems—toolkits, templates, style guides—to empower teams to produce brand-aligned work.
• Track market trends, cultural shifts, tech movements, and competitor activity to keep the brand current and relevant.

Requirements

• 3+ years of experience in brand strategy or brand communications, preferably in a digital-first or creative agency environment.
• Strong understanding of brand architecture, positioning, tone of voice, and narrative development.
• Excellent knowledge of generative ai is a must.
• Proven experience owning and evolving brand guidelines in collaboration with cross-functional teams.
• Excellent communication skills with the ability to articulate and defend brand decisions.
• Demonstrated leadership and mentoring capabilities within creative teams.
• Ability to manage multiple projects with clarity, structure, and speed.

Desired Qualities

• Experience scaling or refreshing a brand in a fast-paced, evolving digital landscape.
• Proactive, collaborative, detail-oriented, and self-driven with a bias for action.
• Passionate about creativity, cultural relevance, and building meaningful brand experiences.

Brownie points:

• Aesthetic sensibility and creative judgement balanced with strategic thinking.
• Working knowledge of online media / PR to add value to brand amplification plans.

Agency experience is preferred.