Principal Engineer - Product Marketing

Job Description

Microchip Technology Inc. is a leading provider of embedded control applications. Our product portfolio includes general‑purpose and specialized 8‑bit, 16‑bit, and 32‑bit microcontrollers, 32‑bit microprocessors, field‑programmable gate array (FPGA) products, high‑performance linear, mixed‑signal, power management, thermal management, radio frequency (RF), timing, safety, security, wired connectivity, and wireless connectivity devices, as well as serial EEPROM, Serial Flash, Parallel Flash, and serial SRAM. We also license Flash‑IP solutions that are incorporated in a broad range of products.

Microchip Technology Inc. has a Principal Engineer – Product Marketing role opening. The successful candidate will own the strategic and tactical marketing responsibilities for a portfolio of FPGA products, defining product roadmaps, driving go‑to‑market strategies, and ensuring revenue and margin growth. The candidate will work closely with engineering, sales, applications, and corporate marketing teams to position Microchip’s FPGA solutions competitively in the marketplace.

Key Responsibilities

• Product Strategy & Roadmap
  • Define and maintain product line strategy aligned with market trends and customer requirements.
  • Develop business cases for new FPGA products, IP, solutions and features.
• Go‑to‑Market Execution
  • Create and implement marketing plans, including product positioning, messaging, and competitive differentiation.
  • Drive new product introductions (NPIs), including pricing, forecasting, collateral development, and training.
• Competitive Analysis & Positioning
  • Conduct in-depth competitive analysis to understand market dynamics, competitor offerings, and pricing strategies.
  • Develop clear product positioning and value propositions to differentiate Microchip FPGA solutions.
  • Provide competitive intelligence to sales teams and create tools for objection handling.
• Business Development
  • Identify and pursue new business opportunities in target markets and strategic accounts.
  • Collaborate with sales teams to develop account strategies and secure design wins.
  • Build relationships with key customers, ecosystem partners, and industry influencers to expand Microchip’s FPGA footprint.
  • Support negotiations for strategic partnerships and joint development initiatives.
• Cross‑Functional Collaboration
  • Work with engineering to define specifications and prioritize features.
  • Support worldwide field sales and applications teams with tools, training, and competitive analysis.
• Market Intelligence
  • Analyze market trends, customer needs, and competitive landscape to guide product decisions.
  • Represent Microchip at industry events, conferences, and customer meetings.

Requirements / Qualifications

• Bachelor’s degree in Electrical Engineering or related field (MBA preferred)
• 10+ years of relevant experience
• 5+ years in semiconductor product marketing or product management (FPGA experience strongly preferred)
• Proven track record in defining product strategies, executing NPIs, and driving business development
• Strong technical understanding of FPGA architectures and applications
• Excellent communication, presentation, and negotiation skills
• Ability to work in a global, cross‑functional team environment

Travel Time

0% – 25%

Physical Attributes

Feeling, Hearing, Other, Seeing, Talking, Works Alone, Works Around Others

Physical Requirements

10% standing, 10% walking, 80% sitting, 100% in doors; Usual business hours

Pay Range

We offer a total compensation package that ranks among the best in the industry. It consists of competitive base pay, restricted stock units, and quarterly bonus payments. In addition to these components, our package includes health benefits that begin day one, retirement savings plans, and an industry‑leading ESPP program with a 2‑year look‑back feature.

The annual base salary range for this position, which could be performed in the US, is $75,000 – $232,000.*

*Range is dependent on numerous factors including job location, skills and experience.

Benefits

Benefits of working at Microchip

Equal Employment Opportunity

Microchip Technology Inc is an equal opportunity/affirmative action employer. All qualified applicants will receive consideration for employment without regard to sex, gender identity, sexual orientation, race, color, religion, national origin, disability, protected Veteran status, age, or any other characteristic protected by law.

Recruitment Agency Notification

Microchip Technology Inc. does not accept unsolicited agency resumes. Please do not forward resumes to our recruiting team or other Microchip employees. Microchip is not responsible for any fees related to unsolicited resumes.

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