Vice President of Sales

Our client is one of India's most respected engineering and manufacturing organisations with a legacy spanning several decades. The company is a market leader in specialised industrial consumables and precision-engineered products serving manufacturing, automotive, railways, infrastructure, heavy engineering, fabrication, shipbuilding, energy, and process industries.

The organisation commands over 50% market share in select product categories, has established a robust Pan-India distribution and institutional sales network, and exports its products to more than 30 countries across Asia, Europe, the Middle East, Africa, and the Americas. Renowned for engineering excellence, product quality, innovation, and customer trust, the company is embarking on its next phase of growth by strengthening its domestic leadership and expanding its market footprint

Job Purpose

The Vice President & Head – Sales will be responsible for developing and executing the company's India sales strategy to significantly expand market share across both established and emerging product portfolios.

The role will provide strategic leadership across Sales Strategy, Sales Planning, Pricing, Channel Development, New Product Commercialisation, Sales Operations, Market Intelligence, and Organisation Capability Building, with the objective of delivering sustainable and profitable business growth.

Key Responsibilities

• Develop and execute the long-term India Sales Strategy.
• Drive profitable revenue growth and increase market share across existing and new product portfolios.
• Lead annual sales planning, forecasting, budgeting, and target deployment.
• Formulate competitive pricing strategies aligned with business objectives.
• Build and strengthen a high-performing Pan-India distribution and channel network.
• Lead Go-to-Market strategies for new product launches.
• Build, mentor, and develop a future-ready Pan-India sales organisation.
• Drive sales governance, CRM adoption, forecasting, receivables management, and commercial discipline.
• Conduct market research, analyse competition, and identify new corridors of growth.
• Build strong relationships with distributors, institutional customers, OEMs, and strategic accounts.

Preferred Profile

• Graduate Engineer; MBA in Marketing preferred.
• 20+ years of progressive sales leadership experience.
• Proven experience in Industrial Consumables, Cutting Tools, Industrial Equipment, Engineering Products, Abrasives, Welding Consumables, Metal Processing Products, MRO Products, or allied manufacturing industries.
• Demonstrated success in leading channel sales across at least eight states in India.
• Proven experience in building and managing large distributor networks.
• Strong exposure to pricing strategy, sales planning, sales operations, receivables management, and new product commercialisation.
• Comfortable travelling 15+ days per month.
• Proven track record of consistently delivering and exceeding business targets.

Core Competencies

• Sales Strategy & Business Growth
• Market Research & Business Intelligence
• Sales Planning & Forecasting
• Pricing Strategy
• Distributor & Channel Management
• Sales Operations
• Team Leadership & Performance Management
• Supply Chain Coordination
• Sales Application & CRM Management
• Receivables Management
• New Product Commercialisation
• Customer Relationship Management
• Business Development
• Cross-functional Leadership

About Proxima

Proxima is a management and leadership consulting firm headquartered in Chennai, India, since 2008. We partner with organizations to build sustainable competitive advantage through leadership consulting, executive search, talent transformation, and organizational development solutions.

Our Executive Search practice specializes in identifying and onboarding high-impact leadership and managerial talent that aligns with clients long-term business goals. With deep expertise across manufacturing and allied sectorsincluding Automotive, Electronics, Semiconductors, Aerospace & Defence, Chemicals, FMCG, Consumer Goods, Energy, Pharmaceuticals, Infrastructure, Metals, Construction, Textiles, Retail, and Industrial Automation

Proxima has established itself as a trusted talent and transformation partner to leading organizations. Learn more at: www.proximaglobal.in