Vice President, Marketing

We are seekinga strategic and execution-oriented Vice President of Marketing to lead and scale our marketing function. This is a player-coach role and is ideal for a hands-on leader who thrives in building strategy while actively driving execution.

The VP of Marketing will own the end-to-end marketing engine, with a strong focus on demand generation, account-based marketing (ABM), and product marketing. This leader will partner closely with Sales, Product, and Revenue leadership to drive pipeline growth, strengthen positioning, and accelerate go-to-market success.

Key Responsibilities

Marketing Strategy & Leadership

• Define and execute a modern, data-driven marketing strategy aligned to business growth goals.
• Build, lead, and mentor a high-performing marketing team (internal and external resources).
• Act as a hands-on contributor while scaling people, process, and technology.
• Establish clear priorities, OKRs, and performance metrics across all marketing motions.

Demand Generation & Pipeline Growth

• Own demand generation strategy across digital, content, events, paid media, partnerships, and lifecycle marketing.
• Design and execute multi-channel campaigns that generate qualified pipeline and revenue.
• Partner with Sales to ensure tight alignment on ICPs, buyer journeys, funnel conversion, and pipeline accountability.
• Optimize marketing performance using attribution, funnel analytics, and experimentation.

Account-Based Marketing (ABM)

• Co-create and lead ABM strategy for target enterprise and mid-market accounts.
• Collaborate with Sales on account selection, segmentation, personalization, and orchestration.
• Drive measurable impact on deal velocity, win rates, and expansion opportunities.

Product Marketing & Positioning

• Own product marketing strategy including positioning, messaging, and value propositions.
• Lead go-to-market planning for new product launches, features, and market expansion.
• Develop sales enablement assets (pitch decks, battlecards, case studies, pricing narratives).
• Translate customer insights, market trends, and competitive intelligence into actionable messaging.

Brand & Market Presence

• Strengthen brand clarity and credibility across all customer touchpoints.
• Ensure consistent messaging across website, campaigns, content, PR, and sales materials.
• Represent marketing in executive leadership discussions and cross-functional planning.

Required Qualifications

• 10+ years of progressive marketing experience, with senior leadership responsibility.
• Proven success leading demand generation, account-based marketing, and product marketing in a B2B SaaS or technology environment.
• Demonstrated ability to be both strategic and hands-on in fast-growth or scaling organizations.
• Strong understanding of modern marketing tech stacks (CRM, marketing automation, analytics, intent data, ABM platforms).
• Experience partnering closely with Sales and Product leaders.
• Strong analytical mindset with the ability to tie marketing activities to revenue outcomes.
• Excellent leadership, communication, and stakeholder management skills.
• Must be based in the United Kingdom and eligible to work there.

Nice to Have

• Experience in PE-backed, high-growth, or transformation-stage companies.
• International or multi-region go-to-market experience.
• Background in category creation or repositioning.
• Experience building marketing teams from early or mid-stage scale.

What Success Looks Like in This Role

• A predictable, scalable marketing engine driving pipeline and revenue.
• Clear, compelling positioning that resonates with buyers and differentiates the product.
• Strong alignment and trust between Marketing, Sales, and Product.
• A motivated, high-performing marketing team with clear accountability and impact.

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