Head of Marketing
Jayne Pierce Tourism
Job Description
About Our Client
Our client creates exceptional journeys for people who want to discover the world differently. Founded almost a decade ago and based in London, they work with private clients, family offices and partners to design bespoke travel experiences, from immersive cultural itineraries to complex expeditions in some of the world's most remote places. The business is entering an exciting new chapter, backed by significant investment, expanding global partnerships with names in the yachting world and growing its presence in the US.
As the UK's first B-Corp certified luxury travel company, they are a genuine force for good in the industry.
The Role
This is a rare opportunity to shape the marketing function of a fast-growing luxury travel brand from a position of real influence. Reporting directly to the board, you will take ownership of the marketing plan, budget and measurement, and build out your own team, including recruiting a marketing assistant. Your focus will be on brand strategy and activating brand partnerships to fuel growth.
You will devise and implement marketing plans with partners to target their UHNWI customer bases and ultimately increase sales.
Responsibilities
- Shape and own the marketing function
- Develop and execute marketing plans, budgets and measurement frameworks
- Recruit and lead a marketing assistant and other team members as needed
- Activate brand partnerships to drive growth and reach high-net-worth individuals
- Maintain clear ownership and autonomy once strategy is signed off, with no micromanagement
Qualifications
- Strong knowledge across all areas of marketing
- Proven experience working with high-end partners and luxury brands
- Appreciation for high-end brands and knowledge of delivering campaigns to target HNW individuals
- Some exposure to the US market would be highly advantageous