Sr. GTM Lead, Twitch Ads, Amazon Ads

Overview

As Sr. GTM Lead for Twitch Ads UK & EU5, you will shape and execute the unified go-to-market strategy for Twitch advertising across the UK and Europe. You’ll partner with sales, marketing and cross-functional teams to accelerate revenue growth, advertiser adoption, and market penetration.

You’ll translate market insights into actionable plans, navigate ambiguity, and drive cross-market initiatives to-scale Twitch ads. This role offers high visibility and strategic influence in a fast-moving, customer-centric environment.

• Lead end-to-end GTM strategy for Twitch advertising in the UK and contribute to EU5 initiatives to grow revenue and adoption
• Maintain understanding of UK/European video, display, social, and influence advertising landscapes; analyze trends, competition, and cultural nuances
• Lead market demand analysis and opportunity sizing across traditional and emerging channels in UK and EU5
• Track quarterly performance and provide data-driven recommendations for GTM adjustments
• Collaborate with local/regional sales on enablement and demand generation to hit revenue targets and adoption
• Develop stack-ranked sales priorities to influence product roadmap for UK and European markets
• Partner with Ads Marketing on customer-facing narratives and GTM strategies for UK/EU5 audiences
• Drive cross-functional and cross-market collaboration for strategy execution with tactical guidance across EU5
• Provide strategic support for Twitch Ads initiatives in UK and EU5
• Demonstrate analytical and strategic thinking with a proven digital advertising track record
• Fluency in English; additional European language skills are a plus

• Experience in developing, negotiating and executing business agreements
• Experience shaping strategies that influence leadership decisions at the organizational level
• Experience managing programs across cross-functional teams and coordinating release schedules
• Experience with Core Cloud Technology Services (Compute, Edge, Hybrid, Security, Networking)
• Experience with Business Application Technologies (EUC, Supply Chain, Contact Center as a Service, Consumer Data Apps, Encrypted Communications)
• Experience solving problems with technology in multiple industries (Healthcare, Media & Entertainment, Financial Services, Telecommunications, Automotive & Manufacturing, Energy & Utilities)
• Experience in Go-To-Market, Business Development, Sales, or Consulting
• Experience with Advanced Compute technologies (Accelerated Compute, High Performance Compute, Visual/Spatial Compute, IoT)
• Experience with Enterprise Application Modernization and Migration technologies (Mainframe, Serverless, Containers, Cloud Operations)
• Experience with Data & AI technologies (AI/ML, GenAI, Analytics, Database, Storage)
• Experience interpreting data and making business recommendations

• Analytical mindset
• Strategic thinking
• Cross-functional collaboration
• Core Cloud Technology Services (Compute, Edge, Hybrid, Security, Networking)
• End User Compute (EUC)
• Advanced Compute technologies (Accelerated Compute, HPC, Visual/Spatial, IoT)