Lead Product Marketing Manager

Overview

As Lead Product Marketing Manager, you will own PMM strategy for a portfolio, translating customer and market insights into compelling positioning and go-to-market plans. You’ll partner with Product and commercial teams to drive adoption, launches, and scalable enablement tools. This senior role expects you to lead cross-functional GTM initiatives, mentor teammates, and contribute to scalable PMM processes.

You will help connect advertisers, developers, and device partners to improve product understanding and commercial outcomes in a rapidly evolving mobile ecosystem.

• stock options
• unlimited PTO
• performance-based bonus
• comprehensive benefits package

• Lead PMM strategy for an assigned portfolio across the product lifecycle
• Synthesize market, customer, and competitive insights to define target audiences and inform product strategy
• Develop commercialization strategies including customer definition, value proposition, and market position
• Drive GTM discipline across the portfolio with launch readiness, gates, and alignment
• Bridge Product and commercial teams to ensure customer needs inform roadmap
• Create scalable marketing enablement assets (collateral, documentation, sales tools, training)
• Develop proof points, customer stories, and other validation of product value
• Monitor launch success and adoption, recommending messaging and plan adjustments

• 8+ years of related experience with a Bachelor's degree or 6+ years with a Master's degree (ad tech experience desirable)
• Substantial B2B tech product marketing experience; ad tech, mobile platforms, or digital media preferred
• Proven track record leading complex, cross-functional GTM initiatives
• Strong ability to align Product, Engineering, Sales, Client Success, Partnerships, Research, and Marketing toward commercial goals
• Excellent writing, storytelling, and presentation skills; ability to simplify complex tech into customer value
• Experience using qualitative and quantitative data to inform GTM recommendations
• Hands-on, problem-solving mindset with focus on scalable systems and accountability

• Influence and advisory skills
• Adaptable communication for technical and executive audiences
• Strong collaboration and cross-functional partnering
• Go-to-Market strategy
• Market intelligence and research
• Product documentation and sales enablement materials