Marketing Deployment Executive

Overview

In this role you will support the development and deployment of consumer-centric activation plans across multiple channels. You’ll work closely with the Marketing Deployment Manager to ensure campaigns are timely, efficient, and impactful, driving consumer engagement and brand growth. You will coordinate internal and external partners, monitor performance, and implement improvements to activation activities.

This is an opportunity to shape how BAT engages customers through innovative experiences while upholding safety, sustainability, and regulatory standards. You will be part of a collaborative team that values practical execution and continuous enhancement.

• market leading annual performance bonus
• diverse health plans
• work-life balance initiatives
• transportation support
• flexible holiday plan with additional incentives

• Support development and deployment of tailored activation solutions across consumer engagement channels
• Plan and execute consumer experiences, events, partnerships, experiential activations, and direct consumer engagement programmes
• Coordinate internal stakeholders, agencies, suppliers, and external partners to ensure timely delivery of campaign assets and activation activities
• Monitor activation performance, track KPIs, and provide reporting and insights for optimization
• Identify execution risks and improvement opportunities; develop mitigation and action plans
• Track activation plans to ensure OTIF delivery and escalate issues affecting performance or timelines
• Support testing and implementation of new engagement formats and interaction opportunities
• Manage budgets, Purchase Orders, invoices, and financial reporting in compliance with processes and standards
• Comply with environmental protection, safety at work, fire protection, and internal EHS/sustainability standards and procedures

• 2+ years in marketing execution, consumer experience, or related roles
• Strong understanding of marketing fundamentals, including consumer journeys, strategy, and activation
• Commercially driven, consumer-centric mindset with focus on business outcomes
• Excellent project coordination, organization, and multitasking in fast-paced environments
• Analytical skills; experience tracking KPIs and leveraging insights for optimization
• High attention to detail and proficiency in spreadsheets and financial tracking
• Positive, proactive attitude and willingness to challenge the status quo
• Bachelor’s degree in Marketing, Business, or related field; knowledge of social media, CRM, design principles, and storytelling is advantageous

• positive and proactive attitude
• strong collaboration and teamwork
• attention to detail
• spreadsheets
• financial tracking
• CRM knowledge