Social Media Manager

GWD Kids () is a handcrafted nursery and children's room décor brand trusted by over 30,000 families across India. Every product is hand-illustrated and made with care - from cot mobiles and name hangings to wall art and fabric garlands. We're looking for a sharp, data-driven social media manager to own our Instagram strategy, drive growth, and build community around a brand people genuinely love.

ROLE: Strategy & planning - develop and own the monthly content calendar across Instagram (Reels, Stories, grid), aligned with product launches, campaigns, and seasonal moments Analytics & reporting - track performance weekly (reach, saves, shares, follower growth, website clicks), identify what's working, and translate data into clear action points Influencer & UGC coordination - manage the gifting pipeline, brief creators, track deliverables, and build a growing bank of usable content Team coordination - brief and manage a video editor and content trainee, ensuring output is on-brand, on-time, and consistently high quality Trend research - stay ahead of Reels formats, audio trends, and platform changes; bring ideas proactively rather than waiting to be briefed SALARY: Rs. 40,000/- to Rs.60,000/- per month. Past Experience: 1-3 years managing social media for a consumer brand, D2C label, or agency with consumer clients Comfortable with Instagram Insights and building your own weekly reporting - you make decisions from data, not instinct alone Strong written English; able to write captions that sound human and warm, not corporate Organised enough to manage multiple moving parts - a content calendar, a creator gifting tracker, a video editor's brief - without dropping the ball Genuinely interested in design, interiors, or children's lifestyle - you understand why the aesthetic of this brand matters Bonus: experience with influencer/UGC campaigns.