Marketing Manager(Organic & Content Growth)

Job Title: Marketing Manager(Organic & Content Growth) Location: Laxmi Nagar Near Metro Station About Us ICFM is one of India’s growing financial education institutes focused on stock market training, career-oriented programs, and financial awareness. We are looking for a creative and growth-driven marketing professional who can help us build strong organic visibility, brand authority, and high-quality lead generation across digital platforms. Role Overview We are looking for a Growth Marketing Manager who understands how to build audience trust, improve organic reach, and create high-engagement educational content.

This role is ideal for someone who has hands-on experience in SEO, content marketing, YouTube growth, social media branding, and organic lead generation. Key Responsibilities • Build and execute organic growth strategies across digital platforms • Improve website traffic, keyword rankings, and lead generation through SEO • Manage and grow YouTube, Instagram, LinkedIn, and Google Business Profiles • Plan and create high-engagement finance and stock market-related content • Coordinate webinars, student success stories, and testimonial campaigns • Work closely with trainers/faculty for educational content planning • Optimize local SEO and Google rankings for institute branches • Monitor social media engagement and audience growth metrics • Work with trainers/faculty for educational content creation Required Skills • Strong knowledge of SEO & Local SEO • Experience in content marketing and organic growth strategies • Understanding of YouTube growth and social media algorithms • Instagram Reels & LinkedIn marketing knowledge • Google Business Profile optimization experience • Basic knowledge of Canva, Cap Cut, Premiere Pro, or similar tools • Creative thinking with strong communication skills • Understanding of audience engagement and lead conversion Preferred Qualifications • Experience in education, finance, or EdTech marketing(4-5 Years ) • WordPress website management knowledge • Understanding of webinar promotions and WhatsApp marketing • Portfolio or previous work samples preferred Salary Range: 35-40K Work Timings: 10am - 7pm