Social Media Lead
Ayuvya
Job Description
Ayurveda has always been timeless.
Social media isn't.
Every day there's a new trend.
A new format.
A new creator.
A new way to grab attention.
Most wellness brands react to it.
We'd rather lead it.
Ayuvya is a fast-growing D2C brand combining classical Ayurveda with modern science, tech-powered diagnostics, and category-defining products across metabolic health, immunity, women's wellness, and more. We move fast, obsess over data, and believe the best brands are built at the intersection of great product and great storytelling.
At Ayuvya, we're on a mission to make Ayurveda feel modern, relatable and impossible to ignore.
Not by shouting louder.
But by telling better stories.
Stories that educate without sounding like a textbook.
Content that people don't just like...
...they save.
...they share.
...they come back for.
Because we believe great products deserve great storytelling.
And that's exactly what we're building.
We're hiring a Social Media Lead.
Not someone who copies whatever's trending.
Not someone who thinks social media is about posting every day.
But we're looking for someone who understands people.
Someone who knows what makes them stop scrolling.
Smile, Share And remember.
What you'll own
- Build a social identity that's unmistakably Ayurveda House.
- Plan and execute content that feels fresh, relevant and worth sharing.
- Turn product stories into content people genuinely enjoy.
- Stay ahead of trends and know when to ignore them.
- Work closely with designers, creators and the marketing team to bring ideas to life.
- Grow an engaged community through meaningful conversations.
What we're looking for
- 1-4 years of expererience in managing organic social media content.
- Strong understanding of Instagram, Reels and social media culture.
- Excellent storytelling and copywriting skills.
- Experience managing content calendars and social campaigns.
- A creative mindset with strong execution.
- Someone who genuinely enjoys building brands not just pages.