Social Insights Manager

Overview

As Social Insights Manager at VML, you will transform social data into actionable, strategic insights that uplift client strategy and business outcomes. You’ll bridge analytics, strategy and social intelligence to understand performance, audiences and opportunities. You’ll translate complex data into clear recommendations that influence creative and commercial decisions.

You’ll work with cross-functional teams to develop insight-led work and scalable reporting that demonstrates impact. This role offers the chance to shape measurement approaches in a leading creative consultancy within a globally connected WPP network.

Pay / Benefits

• Life Assurance
• Permanent Health Insurance
• BUPA
• Flexible hybrid-working schedule
• Enhanced family-friendly policies
• Well-being Programme

• Collate, analyse and process social-first performance and audience data
• Monitor, measure and report on campaign performance and always-on activity
• Translate complex data into clear insights and actionable steps
• Create performance narratives and reporting that show business impact
• Present findings to clients and internal stakeholders in a consultative way
• Collaborate with strategists, creatives, community and account teams on insight-led work
• Build and maintain social dashboards for clear performance visibility
• Support client-specific reporting frameworks across brands and markets
• Contribute to the agency’s measurement viewpoint and metrics selection
• Identify trends and audience behaviours to inform social strategy and planning
• Help improve reporting processes and efficiency of social measurement
• Stay updated on platform changes and the wider digital landscape

• Experience in social listening, social intelligence, digital analytics or social insights with data-driven impact
• Knowledge of social intelligence platforms across listening, audience research, trend identification and measurement
• Strong understanding of social metrics, reporting methodologies and platform analytics tools
• Experience building dashboards and reporting frameworks for performance tracking
• Experience analyzing data across multiple social platforms
• Strong storytelling skills to turn data into insights and recommendations
• Good communication and presentation skills to clients and stakeholders
• Strong organisational skills with ability to manage multiple priorities
• Attention to detail and ability to build cross-team relationships
• Curiosity about social platforms, culture and emerging digital behaviours
• Critical thinking and ability to work across multiple workstreams
• Collaborative mindset to work across functions and teams
• Adaptability to changing priorities and client needs
• Understanding of evolving social landscape and platform algorithms
• Bachelor’s degree in Marketing, Communications, Analytics, Business, Media or a related field, or equivalent practical experience

• Strong storytelling
• Clear communication
• Collaborative mindset
• Social listening and analytics platforms (Brandwatch, Talkwalker, Sprinklr, Pulsar, GWI, NetBase)
• Dashboard and reporting framework development
• Experience with cross-platform analytics