SEO Analyst

Company Description Dotcomgrowth is an agency dedicated to driving business growth through comprehensive digital planning, strategy, and execution. Offering data-driven digital marketing solutions, we empower SMEs, startups, and enterprises to achieve their true growth potential. Our team of passionate professionals excels in delivering tailored strategies for measurable results. At Dotcomgrowth, our mission is simple: enabling effective digital transformation and growth for our clients. Role Overview This role is the data and intelligence engine of the SEO team. You will own the research, analysis, and performance tracking that drives every strategy decision the SEO Manager makes. You are not a report generator — you are an insight producer. If a ranking drops, you find out why before being asked. If a competitor gains ground, you surface it with a recommended counter-move, not just a screenshot.

What You Will Own • Reporting & Analysis — Weekly and monthly SEO performance reporting — traffic, rankings, CTR, impressions, qualified leads — with analysis, not just numbers • Keyword Research — Keyword research for all new content — search volume, keyword difficulty, SERP feature analysis, intent classification, and competitor gap identification • Technical Auditing — Technical SEO audits — crawl errors, index coverage, redirect chains, duplicate content, Core Web Vitals — using Screaming Frog and GSC • Competitor Intelligence — Competitor monitoring — track ranking movements, new content published, backlink acquisitions, and SERP feature appearances of top 5 competitors monthly • Link Analysis — Backlink profile analysis — identify toxic links, monitor new acquisitions, and track link velocity vs competitors • On-Page Recommendations — On-page optimisation recommendations — meta titles, descriptions, heading structures, internal linking, schema markup — for existing and new pages • Log File Analysis — Log file analysis to identify crawl budget waste and Googlebot behaviour patterns • Content Brief Support — Support content team with data-backed briefs — search volume, SERP features to target, word count benchmarks, and entity coverage requirements • Process Automation — Must have Structured thinking to analyse and automate SEO Processes with help of developer and AI tools Non-Negotiable Requirements • 3+ years in an SEO role with hands-on use of Ahrefs or Semrush — not just viewing dashboards • Proficiency in Google Search Console — beyond basic traffic reports, including coverage, enhancements, and manual actions • Ability to read and interpret crawl data from Screaming Frog • Understanding of technical SEO fundamentals — canonicals, hreflang, structured data, Core Web Vitals, crawlability • Strong Excel or Google Sheets skills — pivot tables, VLOOKUP, data manipulation at scale • Clear written communication — your analysis must be understood by non-SEO stakeholders • Experience working on IT services or B2B technology websites preferred What Will Get You Shortlisted Faster • Experience with Python or basic scripting for SEO data extraction and automation • Familiarity with GA4 — event tracking, conversion paths, attribution models • Prior experience tracking international keyword performance across US, UK, AU markets • Knowledge of AEO — tracking brand citations in AI Overviews and LLM responses KPIs You Will Be Measured Against • Accuracy and timeliness of weekly SEO reporting • Quality of keyword research — relevance, intent accuracy, opportunity identification • Speed of issue identification and escalation when rankings or traffic drops occur • Competitor intelligence report quality — actionable recommendations, not just data dumps Perks & Culture ✦ 5-Day Work Week — structured for focus, not face time ✦ Flexible Working Hours — we measure output, not hours clocked ✦ Performance-Linked Incentives — exceptional work is recognised and rewarded financially ✦ Growth-Oriented Culture — clear career path with defined milestones, not a dead-end role ✦ International Client Exposure — work directly on campaigns and accounts with US, UK, AU, CA clients ✦ Collaborative Team Environment — direct access to senior leadership and cross-functional teams ✦ Continuous Learning — access to premium tools, industry resources, and skill development budgets ✦ Merit-Based Progression — promotions driven by results, not tenure