Senior Specialist, Creative Strategy & Performance (Paid Marketing) - Docplanner

Overview

In this role, you will own the creative lifecycle for paid media across multiple markets, blending strategic thinking with data-driven execution. You’ll translate objectives into actionable briefs and guide local teams to adapt global creative direction. You will manage end-to-end production, run structured tests, and build a repository of winning creative insights.

Your work directly supports performance growth while maintaining high-quality creative outputs. This is a cross-functional, impact-driven role at scale.

• Healthcare insurance
• Wellness support
• Flexible time off
• Local perks (meal vouchers, transport allowances)
• Career growth opportunities
• Global, inclusive team

• Define creative strategy and testing roadmap for paid campaigns across all markets and platforms
• Translate objectives and audience insights into actionable briefs
• Coordinate with local teams to adapt global creative direction to language, culture, and regulations
• Own end-to-end production workflow: briefing, design coordination, localization, trafficking
• Manage timelines by coordinating with in-house designers and freelancers
• Establish repeatable processes (briefing templates, naming conventions, approvals) to reduce bottlenecks
• Run structured A/B and multivariate tests across paid channels with clear hypotheses and metrics
• Build creative performance reporting (Meta Ads, Tableau, Amplitude) identifying elements driving results
• Maintain a creative intelligence repository by market and format
• Ensure correct tracking and attribution for creative performance
• Monitor fatigue and trigger refresh cycles proactively
• Step into hands-on campaign management when needed
• Collaborate with Paid Ads, Design, Local Marketing, and Data Analytics teams

• 4+ years in performance marketing with proven track record in creative strategy, or media buying with paid social creative experience
• Hands-on paid media performance experience including campaign setup and management
• Experience managing creative production across multiple stakeholders at scale
• Strong analytical skills with ability to interpret creative performance data independently
• Experience designing and running structured creative tests
• Strong project management and cross-functional communication skills
• Fluent English; Spanish and/or Portuguese a strong plus; comfortable working across markets and cultures

• cross-functional collaboration
• data-driven decision making
• communication
• Amplitude
• Tableau
• HubSpot