Senior Software Sales Manager

Job Description

Position Senior Software Sales Manager

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Experience: 5+ years

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Location: Mumbai

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A Software Business Process Automation (BPA) Sales role involves selling technology

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solutions around RPA, Gen AI, Agentic AI, etc. The primary objective is to help

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organizations reduce human error, lower operational costs, and increase productivity.

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Core Responsibilities (As an Individual Contributor)

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∙Prospecting & Lead Generation: Identifying and targeting potential clients across industries like manufacturing (Mid-Market) that rely on high-volume, manual processes, thus creating qualified pipeline.

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∙Consultative Selling: Analysing a prospect's existing business processes to identify

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bottlenecks and inefficiencies that can be solved through automation.

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∙Solution Demonstrations: Conducting technical presentations and product demos of

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BPA tools (e.g., RPA, workflow engines, or AI-driven platforms) to show real-world value.

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∙Account Management & Relationship Building: Maintain strong relationships with clients to drive adoption and ensure long-term satisfaction.

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∙Strategic Collaboration: Working with internal technical teams and subject matter

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experts to tailor software solutions that meet specific client needs.

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∙Closing & Management: Negotiating contracts, managing the sales pipeline and

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providing sales forecasts to management.

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Key Qualifications

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∙Education: Typically, a bachelor's degree in engineering, or a related field.

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∙Experience: Proven track record in software sales, specifically in business process

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automation, SaaS, or enterprise resource planning (ERP) systems for Manufacturing

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vertical for minimum 3 Years.

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∙Technical Skills: Familiarity with technologies like Robotic Process Automation

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(RPA), Artificial Intelligence (AI), Gen AI, AI Agents, etc.

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∙Soft Skills: Fluent English Speaking, Strong negotiation, presentation, and

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relationship-building abilities to manage complex, multi-stakeholder deals.

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Typical Sales Targets & Metrics

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∙Annual Quota: Meeting or exceeding set revenue targets.

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∙Lead Conversion Rate: Efficiency in moving prospects through the sales funnel.

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∙Retention/Expansion: Upselling additional automation modules to existing clients.

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∙Unhiding new opportunities, Qualifying and Pipeline Management.